Getting started with blogging can feel overwhelming. I’m often asked, “What tools do I need? Where do I start?” Instead of repeating myself every time, I’ve compiled this list of essential blogging tools, platforms, and resources in one place.
Disclosure: Some links below are affiliate links. This means I may earn a commission if you purchase through them, at no extra cost to you. I only recommend tools I trust and have personally used.
Blogging Platforms
- WordPress.org: The most flexible platform with thousands of themes/plugins and full control—great for monetization and customization.
- Medium: Minimal, distraction-free writing with a built-in audience.
- Squarespace: Drag-and-drop builder, beautiful templates, e-commerce, and analytics built in.
Hosting
- Bluehost: Reliable WordPress hosting, easy setup, and affordable pricing.
- SiteGround: Fast, secure, and excellent support; tailored WordPress hosting.
- Oderland: Sweden-based hosting with strong performance, security, and local support.
Email Marketing
Building an email list is crucial. Don’t send bulk emails from personal accounts—use a proper email service provider.
- ConvertKit: Built for creators; powerful automation, forms, and landing pages.
- Mailchimp: Popular all-in-one email marketing with generous starter tiers.
Affiliate Programs & Monetization
- Amazon Associates: Huge product catalog; easy to get started.
- ShareASale: Network connecting bloggers to thousands of merchants.
- ClickBank: Strong for digital products (courses, ebooks, software).
- CJ Affiliate: One of the largest networks with premium brands.
- Etsy via Awin: Promote handmade/vintage items through the Etsy program on Awin.
Payments
- PayPal: Widely accepted processor to receive affiliate payouts and accept customer payments.
Advertising
- Google AdSense: Earn when visitors click ads. Use sparingly to protect UX.
SEO Tools
- Yoast SEO: WordPress plugin with real-time content optimization and technical helpers (sitemaps, breadcrumbs).
- SEMrush: Keyword research, competitor analysis, content optimization, rank tracking, and more.
- Google Search Console: Monitor impressions, clicks, indexing, and fix issues for better visibility.
Analytics & Site Statistics
- Google Analytics: Free, comprehensive analytics with audience, acquisition, and conversion data.
- Matomo (formerly Piwik): Open-source analytics with self-hosting for full data control and GDPR compliance.
Audio Recording
- Audacity: Free, open-source recorder/editor to produce MP3s (e.g., podcast episodes or lead magnets).
Free Traffic & Promotion Sites
These aren’t the most targeted sources, but they can help kick-start visibility and generate early SEO signals:
Final Thoughts
This list isn’t exhaustive, but it covers the most effective blogging tools to start strong. Bookmark this page and check back—I’ll keep updating it as I test new resources.
Pro Tip: Master a few essentials first (WordPress, reliable hosting, and one email provider) before expanding to advanced SEO and monetization tools.
