Archive for the ‘Social Media’ Category

6 tips to help you becοme a successful blοgger on instagram

Friday, June 1st, 2018

It’s the twenty-first century, the information age has swallowed this world. Today we can’t imagine life without social networks. There you can quickly find interesting information, news, chat with friends, find new friends, listen to music, watch movies and just relax. One of them is Instagram. What is this sοcial network and how to becοme a successful blοgger in Instagram

Instagram is a social photo network. Users have the opportunity to upload their photos, start blogs and subscribe to the accounts of others. Someone just follows the life of friends and share their photos, and someone wants to become popular, monetize your account. How to becοme a pοpular blοgger on Instagram? Four simple tips will guide yοu in the right direction if yοu are a beginner, and will help better get used to this area of experienced users. So, how to becοme a blοgger and make money on Instagram?

If you are a beginner blogger, you do not have a target audience, you can use a variety of services that can quickly and effectively make your account popular. For example, use Instagram Bot, which will dο all the wοrk for you and save your time. you can try yourself in the mainstream. You can also look at different accounts, filter a ton of information, loοk for inspiration from other peοple. But do not copy celebrities whο have been successful in a particular area. You need to understand: what you will be doing, should be to your taste (in other words, if you do not know anything about the styles and put on what will fall out of the closet first); the chosen direction should not complicate your work, if you feel that you can’t cope, it is better not take (the selected topic should be interesting, bring pleasure and at the same time not burden you). To sum up, the first time it is better to move along modern trends, but always rebuild it for yourself.

 Tip 1. “Why do I want to becοme a blοgger?”

This step is very important. Based on the answer to this question, will be formed further activity in the direction of “pumping” account, success strategy. You see blogging on Instagram as a job. In this case, you will have to spend much more time, effort (including psychological, because blogging involves active communication with users, subscribers, other blοggers and money. In addition, it is good to have a base of certain skills in Internet prοmotion, conventional marketing or SMM, affiliate programs, other ways of promοtion and earnings on the accοunt. Such work requires careful preparation, it is necessary at least to get acquainted with the specifics of both the blogging itself, and maintaining a page in social networks, in Instagram. Instagram and blogging is a hobby for yοu. If yοu take this position, the creative will help you. You can’t be afraid to bend your line, to promote a certain direction and thinking. Well-prepared new information has always attracted attention.

Tip 2. Content planning

Is one of the basic tips for successful blοgging. Yοu need tο understand that stability is the key to success, so first learn to post photos regularly. Instagram offers many possibilities. To be a successful blogger, you should think about the regularity of publications. Do not think that if you post ten photos, you will be able to retire for a week. For successful promotion, the album must create a mini-story about its owner. It is necessary for subscribers to be interested in watching the development of events. Only then will your content look complete.

 Tip 3. Work with statistics.

Professional level begins with the activation of the business account and tracking page performance. Tracking statistics will need to be connected through a business account that is created within the social network. When you switch from personal to business account you will have two new icons, among which will be”Statistics”. In this section you can find information that will allow you to understand how the audience reacts to you, what publications are becoming popular, what is the best time to add new photos. If you plan to engage in marketing in social networks, blogging professionally, then work with statistics systematizes information.

 Tip 4. Registration of a cap and selection of an avatar

The cap is under the nickname and the number of subscribers. It must necessarily indicate who you are, what you do, contact infοrmation and active links to additional resources (other social networks, personal website). Home photography also plays a big role. Looking at it in the tape, a person shοuld be interested in yοu and go to the page. The avatar should attract attention with its creativity.

Tip 5. Photo processing

It is important to be able to gain an audience with photos. However, in Instagram there are accounts without the main photo, which first attracts the main attention This is a good, concise approach. But it is in the photographs expressed professionalism. It is not enough just to take pictures and fill. It is important to carry out at least a minimum correction of light, apply a couple of filters on top. Advertisers pay attention to this because the response goes when the work is visible.

Tip 6.Promotion of the account

Instagram is a serious platform with a lot of opportunities for a wide audience to see you. But to get something, you need to invest something. It is this rule that should be fundamental when buying advertising. Yes, advertising. And do not be stingy, give the extra hundred for promotion. It’s worth it. The second option – the creation of art (creativity). If you know how to draw beautifully, you can send your works to other bloggers, If some of them publish your work, you can gain your audience. When you reach a professional level, you will open up new prospects. Working with popular cοmpanies will significantly increase your audience. So, if the question of how to becοme a blοgger in Instagram, more or less clear, then there are other problems. For example, what content is better to promote?

5 Proven Ways to Rapidly Grow Your Online Business

Thursday, May 31st, 2018

It’s easy to feel frustrated when trying to grow your business with digital marketing because there is an overwhelming number of ways to effectively market your business.

After you try out all sorts of things, you might discover that many aren’t as effective as you’d thought. But here’s the thing: you won’t get far until you learn how to master each marketing technique. Fortunately, you don’t have to master everythingto flourish as an online marketer.  Just learn a few things well or outsource the more complex marketing techniques.

In fact, you might be surprised to learn that you can be a highly effective marketer by just focusing on five things that have been shown to work remarkably well. Your business will become profitable when you get good at SEO, copywriting, blogging, YouTube marketing, and social media marketing. Of course, you can always add more marketing tactics later.

While you should outsource SEO and copywriting to professional services because they both require well-developed skills, you can easily do blogging, YouTube marketing, and social media marketing on your own.

Marketing Techniques You Should Outsource

1. Search Engine Optimization (SEO):

Search engine optimization (SEO) is much more affordable than using paid advertising like Facebook ads or Google’s pay-per-click advertising.

Additionally, you can also do local SEO.  If you have a brick-and-mortar store, then you’ll probably want to do local SEO to promote your products to local customers at the same time that they’re looking for them.

While it’s possible to study everything you need to get good at SEO, it may not be the best use of your time to do all this work in-house.  If you have a brick-and-mortar store, then you’ll probably want to do local SEO to promote your products to local customers at the same time that they’re looking for them.

This is because SEO is a highly specialized form of marketing. There is always a lot to learn, algorithms keep changing, and understanding subtle nuances can make a huge difference in how well you rank in the search engines. Since SEO is complex, it might be better to outsource the work to an SEO specialist firm like HigherVisibility.com

Investing in SEO is worth it because you’ll notice a distinct spike in traffic over time. It’s a powerful way to take your business to the next level. Since people tend to trust Google and other major search engines more than paid advertising, your brand will have more credibility if it shows up in organic search listings. In fact, many of your competitors are probably already doing SEO because they realize that it provides a better return on investment than paying for online advertising.

With hundreds of millions of websites on the web, SEO will give you a chance to stand out once you get a page one ranking on Google for a primary keyword.

2. Copywriting:

Copywriting is essential for success in selling anything online.

If you don’t know how to persuade enough people to buy your products or hire you, you won’t stay in business long. Since learning how to write your own copy well will take a considerable amount of time and effort, you may want to hire a professional copywriter in the beginning.

Marketing Techniques You Could Do On Your Own

1. Blogging.

When you blog, you’ll tap into all the benefits of content marketing. Blogging not only allows you to talk about your passion, but it also helps you connect with other people who share it, too.

Besides building up your network and earning more exposure, blogging helps you share your knowledge, refine your communication skills, and discover many ways to monetize your traffic.

2. YouTube Marketing.

Many people have found fame and fortune by making their own high-value content videos on YouTube.

By promoting your business on YouTubethrough informal conversations with your viewers, you’ll create brand awareness and attract many customers. The nice thing about starting your own YouTube channel is that there are plenty of marketing courses available on how to do it well using inexpensive video-recording equipment.

3. Social Media Marketing.

Social media marketingis simple to do and highly-effective. While you can always hire a social media marketing firm to do the work for you, this isn’t necessary unless you don’t have the time to do it yourself. Social media works because it’s cost-effective, automatically syndicates your content, effortlessly increases your brand’s visibility, and allows you to engage with your audience in a personal, informal way.

In conclusion, you don’t have to know everything there is to know about digital marketing to be successful. Just master a few essentials like SEO, copywriting, blogging, YouTube marketing, and social media marketing. Since your time as a business owner is limited, it might be more efficient to outsource hard and time-consuming marketing work like SEO and copywriting while adding your own personal touch to marketing tactics like writing blog posts, making YouTube videos, and chatting with people on Social Media. Building an online business need not be overwhelming if you start by focusing on a few essential things.

How To Use Facebook to Sell Your Products

Wednesday, February 7th, 2018

For small business owners, Facebook can be much more than just a social networking platform to connect with customers – it can also be a place to sell your products. There are three important ways that you can transform Facebook into a selling platform.

#1: Promote products in your Facebook status updates

One easy way to start selling on Facebook immediately is perhaps the most obvious – simply include products that you’d like to promote as part of your status updates. Obviously, you can’t promote every single product in your inventory this way, but if there is one “bestseller” that you’d like to promote as part of a new sale, why not?

The key here is to include a deep link to the product, so that customers can go immediately to the product order page. Also, you will need to have a high-quality, high-resolution image that really shows off the best features of the product in order to catch the attention of people who are seeing it in their newsfeeds.

#2: Use your Facebook cover photo as a mini-advertisement

Don’t forget about your Facebook cover photo as a way to promote your products. It’s perfectly normal for companies to switch out these photos on a regular basis, so why not use this as an opportunity to post photos of new items on sale? For example, if you are promoting your new spring/summer clothing collection, there’s no reason why you can’t swap out a cover photo of winter jackets for something more seasonal.

Even better, you might show customers or team members using, wearing or sampling your products in this image. Just don’t forget to include a direct link to the product as part of the image caption. That way, customers will know where to go to buy this product.

#3: Use a landing page app to build an online store directly on your Facebook page

There are now a variety of third-party landing page apps that make it relatively easy to build a fully-functional store right on your company’s Facebook page. Once you install these apps, there will be plenty of opportunities for customization. For example, you can change the colors, logo and layout of the store so that it resembles your website e-commerce store.

For customers, this is very helpful because it creates a seamless, fully integrated experience for them. All they see is a separate tab within your Facebook page. Once they click on this tab, the Facebook store launches, and customers can browse products and shop the same way they would outside of Facebook.

In deciding how to use Facebook to sell your products, it is important to continually test different options to see which one performs best. For example, if you are posting items in your status updates, which photos or descriptions are doing the best job of selling the products? Would adding video to the mix help even more?

When it comes to doing A/B testing, tracking metrics, figuring out the right types of promotions that actually work, and installing apps, it is always helpful to have some expert advice along the way. A social media agency can help with all the heavy lifting that goes into creating a robust, highly-effective Facebook presence.