• PerOla Hammar

Professional Site = Professional Customers

The correct development of your website is crucial for the profitability of your business. Here are some vital aspects of the development of a website to increase trusted customers to your site.

Color scheme of the website and pages is important. Using too many colors or unpleasant colors creates an unprofessional and unacceptable website. Try to use only two or three colors that are pleasant and are joined in the color spectrum. Think about the professional teams in various sports for options of colors that are eye appealing and visually comforting.


Font choice is another factor for developing an attractive website. The fonts are to be connected to the type of service with a professional appearance. Avoid using multiple fonts that will distract the users of the site. They are reading the information and not observing the various fonts that are distracting and disturbing. The readers need to have a pleasant experience to limit the types of fonts used so they can easily read the information.


The design elements need to be clear and simple. This includes the logo and special effects. Avoid shading, thin lines, and thick lines. The design of the website needs to be pleasant to keep the interest of the users. If they are startled or offended by the over used elements, they will leave the site, and you lose a potential sale. Remain conservative with the design elements to keep the user focused on the services and products.


The copy of contained on the site needs to be clear, concise, and correct grammar. Keep the information interesting without using large words or incorrect grammar or spelling. The site is attract the reader not give them a headache with the various errors or information you are presenting. Make the information user friendly and light. Avoid using slang or jargon the reader will not understand.


Development includes the logo of the business. The customers will generally recognize the logo before remembering the name of the company. The logo is used on all the business paperwork and documents. It needs to be simple but something the reader will associate with the business. Think of the complexity of the logo and how the reader will perceive it before selecting the logo for any business usage.

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