• PerOla Hammar

Is Web Video Marketing Worth the Effort?

Web video marketing first bounced onto the scene when the real estate market found how easy it was to bring people into a home for sale through virtual tours. Since then, web video marketing or Web 2.0 has been met by some with great enthusiasm and met by others without any enthusiasm. So is it worth the effort?


The truth is that you will reach a certain demographic with web video marketing. You will also reach another demographic via text. Some people prefer to watch a video, as the visual stimulation tends to stick with them better. Visual learners are often the first to appreciate a good quality Web 2.0 presentation.


Yet there will always be a relatively large percentage of the population that prefers to read their information. In a world where we still have to dig around search engines, some people find it easier to flip back and forth between text presentations in order to get the information that they need.


Serving both of these demographics is a vital part of promoting an online business or website. Provided that you use high quality video (NOT your camera phone) and you keep the clips short and to the point, you are likely to do well in the web video marketing genre. However, if you drop your text efforts for all video, you are likely to miss more than 50% of the population.


There are many ways to get the most out of your marketing efforts. Regardless of whether you are trying to sell coffee cups or you are promoting a drug free campaign, using a mix of video and text can help you reach the entire online population rather than just a portion. There will forever be some readers and there will always be some watchers. Reaching them all is just smart marketing.

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