• PerOla Hammar

Custom Websites Are Cost Effective

Focusing on a custom website design to target the audience, is cost effective, and will generate revenue for your businesses. The designs of professional websites have been tested for numerous years to help increase the web traffic with means such as Pay-Per-Click (PPC) and sponsored links from the major search engines.


In 2006, Google lead the search engines with 49.2% of the sponsored links, Yahoo had 23.8%, and MSN had 9.6%. These major search engines knew in 2006 the importance of partnership with the websites to generate revenue and internet exposure using PPC techniques.

The business owner bids on the certain key words or phrases the internet users insert for searches. The bids give a placement on the search engine results pages and increase the exposure to internet users. The business owners are only charged when the users click on the advertisement that links to the business webpage.


Although a user clicks on the link to a webpage, it does not guarantee a sale so having a custom website design to capture the interest of the users is crucial for potential business using PPC advertising.


The well designed site needs to be clear and concise with interesting facts to entice the visitors to view the site and place an order for the products or services. This method includes an enticing “call to action” on the pages of the website directing the visitor to the shopping area.

The custom design will have other hidden features for the business owner. They must be able to monitor and track the clicks on the site as well as the customer inquiries and sales. The specifically designed site should provide detailed reports on all the visitors and the actions taken on the various web pages.


Using the PPC advertising allows business owners to target geographical areas with a flexible budget for the results and goals of the business. This addition to any site will help increase the profits and create a custom website design with SEO high performance.

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