• PerOla Hammar

5 Ways You Can Utilize TikTok to Promote Your Business

When you think of social media marketing, Facebook, Instagram and Twitter might be the platforms that first come to mind. Recently, though, the Chinese social networking service TikTok has grown rapidly in popularity. Although this platform is especially popular with younger audiences, TikTok extends far beyond dance videos and has been utilized by businesses of all types and sizes. If you are interested in marketing your business through a new medium or staying on top of social media trends, here are five way you can use TikTok to promote your business. 

#1 Showcase your products.

Posting videos of your products is one of the easiest ways to advertise your business on TikTok. If you own a clothing company, create videos of models wearing your outfits. If you sell pastries, create videos that show the different steps of your baking process. If you own a skincare company, create skincare routine videos using your products. The possibilities are endless. TikTok also has an extensive collection of sounds, text options and effects that can be used to further communicate your brand's aesthetic. 

#2 Share your expertise.

If your business is service-based rather than product-based, you are still able to use TikTok as an advertising tool. Establishing your credibility as a brand is an imperative part of gaining and maintaining customers, and sharing your expertise is an effective way to do this. If you are a therapist opening a new practice, share some self-care and boundary-setting tips. If you're an interior designer, share your advice on how to make a space look bigger. If you are a professional organizer, share insight on how to make moving and cleaning out closets less of a hassle. Giving free and accessible advice related to your business will show potential customers that you are an expert in your field who prioritizes helping others. 

#3 Give customers a more personal glimpse into your business.

Maybe you have a fun company culture or you've always wanted customers to see the love you put into each of their orders. If this sounds like you, TikTok is your new best friend! Social media is a great way to broadcast "behind-the-scenes" moments to your audience, and TikTok allows you to capture and broadcast them in easy-to-edit videos. If your business is family-owned, share videos of how your loved ones both work hard and play hard. If you own a small business that creates accessories, show the personal touches you add when creating and packaging your products. Companies of any type can share clips from fun celebrations and employee bonding outings. Showing the faces and processes behind your products will help foster a deeper connection between your customers and your brand. 

#4 Create engaging mini advertisements. 

The era of relying on television advertisements to promote your brand is long over. TikTok has created an opportunity for businesses of any budget to produce their own short advertisements. All you have to do is come up with what you want to say, how you want to display your products, and what TikTok edits you want to add to your video. Once you post your TikTok, it will go out to both your followers and show up on other people's "For You Page" based on their interests. You can also share your video to your other social media accounts. 

#5 Enlist help from influencers. 

TikTok's growth in popularity has attracted a large influx of influencers. Similar to other platforms like Instagram, TikTok has influencers of all genders, backgrounds, aesthetics and budgets. This means you can find the perfect individual or group of influencers to promote your brand in exchange for money or free or discounted products. TikTok's algorithm also leads audiences to a curated collection of accounts and videos they might like based on posts they previously liked, meaning if you find the right influencer, you will find the right audience. 

Although adding a new platform to your brand's social media strategy can be daunting, staying up-to-date with marketing trends makes it all worth it. As long as you stay true to your brand's voice and have fun, the right audience will come to you.

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