Search engine optimization has been narrowed down to a science for those who know the process. With the introduction of a new search engine, Bing.com, many are wondering how to get or keep their website on top of the field. Will Google and Bing have two different requirements?

Fortunately, Microsoft realized the relevance of SEO and kept the basic protocol the same for Bing. Should Bing and Google become equal competitors, which is quite likely, the introduction of a high ranking search engine could actually benefit many internet businesses. Those who are happy sitting in the top ranked Google results will have to aspire to reach the top search results on Bing as well. SEO protocol will allow the giants in search engine use to create different playing fields for all the various search engines.

Keyword use, web addresses, and article submission are still just as relevant when submitting to Bing as they are when submitting to Google. Indexing procedures will remain the same and even the relevance of indexing a site map can improve your search results.

The developments between Bing and Google will be interesting to watch. One giant search engine has a way of monopolizing the industry. Bringing in another potential giant can help keep many aspects of search results in balance.

While everyone from website owners to SEO consultants have been wondering how Bing will change the industry, many have breathed a sigh of relief to learn that the skill set currently in use will still be a viable method of creating online business success for many years to come.

For anyone wondering whether they should opt for Bing or Google to focus their SEO efforts, it’s too soon to tell. Those who rank well in one search engine should most definitely spread their efforts to include more than one search engine. Let’s not forget that there are other search engines out there, like Yahoo!

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