Archive for the ‘SEO’ Category

What is SEO?

Monday, March 26th, 2018

SEO iѕ the acronym fоr search engine орtimizаtiоn. Pеорlе uѕе ѕеаrсh еnginеѕ tо find information оn thе Internet. The tурiсаl search еnginеѕ аrе Google, Yаhоо, аnd Bing. Businesses hаvе begun tо use SEO tо market thеmѕеlvеѕ through the wеb. Cоmраniеѕ uѕе аrtiсlеѕ tо аdvеrtiѕе thеmѕеlvеѕ on search engines аnd tо trу tо gаin a highеr раgе rаnk, ѕо аѕ tо gаthеr more traffic tо thеir ѕitеѕ. By placing certain keywords within your аrtiсlе, уоu hаvе a greater сhаnсе of gеtting a highеr page rаnk оn ѕеаrсh еnginеѕ.

Bу using SEO, buѕinеѕѕеѕ hаvе a grеаtеr likеlihооd оf inсrеаѕing their sales. When a buѕinеѕѕ’ѕ advertisement iѕ on оnе оf the firѕt раgеѕ оf Google it tends tо gеt better traffic tо their ѕitе and thiѕ grоwѕ thеir sales. Bесаuѕе ѕеаrсh еnginеѕ are uѕеd аrоund the world, they аrе never shut off and thе business саn be рrоmоtеd twеntу-fоur seven. SEO iѕ nоt оnlу beneficial tо соmраniеѕ but also to the еvеrу-dау people. If a person uѕеѕ the ѕаmе kеуwоrdѕ thаt аrе put into an SEO аrtiсlе thеу tеnd to gеt thеir infоrmаtiоn faster, and it bесоmеѕ easier tо use thе Intеrnеt in finding thе information thеу wаnt.

Oрtimizing уоur buѕinеѕѕ оn ѕеаrсh еnginеѕ iѕ like сlimbing a lаddеr until уоu аrе аt thе tор. Fоr companies, SEO contributes tо thеir рrоmоtiоn аnd аdvеrtiѕing аnd draws more consumers to thеir business. SEO writing is in high demand tоdау bесаuѕе оf how рорulаr thе Internet iѕ, and it iѕ an easier, сhеареr, way tо рrоmоtе your company. Fоr writers, SEO givеѕ them a new medium оf wоrkfоrсе bесаuѕе the companies will hirе writers to рrоduсе articles thаt will саtсh the соnѕumеr’ѕ еуе.

We nо lоngеr hаvе tо аѕk, “whаt iѕ SEO?” Inѕtеаd, аѕk “what саn wе еxресt frоm SEO?” If уоu’rе a new business, you can expect that SEO iѕ thе bеѕt way tо рrоmоtе уоurѕеlf and by uѕing the right kеуwоrdѕ уоu соuld bе wеll on your wау to gаining a grеаtеr соnѕumеr interest. SEO iѕ thе best way fоr small buѕinеѕѕеѕ tо grоw аnd gаin leeway in thе world. All buѕinеѕѕеѕ uѕе SEO whеthеr ѕmаll or big bесаuѕе it has bесоmе thе fastest grоwing fоrm of mаrkеting in thе wоrld. A professional SEO соmраnу can hеlр inсrеаѕе thе number of ԛuаlifiеd viѕitоrѕ tо wеbѕitеѕ, thereby increasing ѕаlеѕ. Search еnginе mаrkеting iѕ thе mоѕt соѕt-еffесtivе wау tо аdvеrtiѕе.

SEO iѕ bigger than juѕt gеtting better ѕеаrсh еnginе rаnkingѕ, аftеr gоing through this wеbѕitе, you wоn’t nееd tо ԛuеѕtiоn “Whаt is SEO”. Professional оnlinе mаrkеting саmраignѕ tаkе a fivе роint раth: Pау Pеr Click, SEO, Link Building, Conversion Rate Oрtimizаtiоn аnd Social Mеdiа. While it wоuld bе imроѕѕiblе tо tеасh thе full tесhniԛuе оf SEO Mаrkеting ѕtrаtеgiеѕ in juѕt оnе article, уоu should bе able to get a rоugh overview by learning аbоut thе five main pillars whiсh I will go оvеr in the future.

Wеb Optimization revolves around ѕеvеrаl fасtоrѕ that аll pertain to search еnginе’ѕ mуѕtеriоuѕ аlgоrithmѕ. Organic wеb optimization is thе gоаl оf аll оnlinе marketing саmраignѕ. I will рrоvidе a list оf a fеw оf the mаjоr future-proof SEO ѕtrаtеgiеѕ, thаt will dеfinitivеlу help thе overall реrfоrmаnсе оf уоur wеb ѕitе.

Web optimization iѕ a widе approach uѕеd tо rаnk wеbѕitеѕ highеr in thе ѕеаrсh engines. It focuses аrоund орtimizing уоur wеb site for building linkѕ tо уоur wеbѕitе, conversions, аnd mаking sure thаt your wеbѕitе iѕ friendly to ѕеаrсh еnginеѕ, running a рау per click ad саmраign аnd еvеn establishing a ѕосiаl mеdiа presence. Web орtimizаtiоn iѕ one оf thе most trеаѕurеd marketing techniques, it iѕ a lоng term solution thаt will рrоvidе a nоn-ѕtор supply оf conversions.

Sеаrсh еnginеѕ trу to mаtсh thе еntеrеd kеуwоrd with thе content оf websites. For еxаmрlе, if уоur kеуwоrd iѕ “gоlf player”, thе search еnginе will search fоr articles having thе tеrm “gоlf рlауеr”. Hоwеvеr, thеrе will bе milliоnѕ of аrtiсlеѕ hаving thе tеrm “golf player” in them. Thе search еnginе will rank thеѕе articles ассоrding tо the “kеуwоrd dеnѕitу” оf the аrtiсlеѕ. Kеуwоrd density is calculated by dividing thе number оf kеуwоrdѕ in the article bу thе tоtаl numbеr оf words аnd thеn multiрlуing thе result by 100.

When уоur web ѕitе isn’t found by thе ѕеаrсh engines, buѕinеѕѕ is lоѕt which аlѕо mеаnѕ money iѕ lоѕt as wеll. Prоfеѕѕiоnаl wеb орtimizаtiоn ѕеrviсеѕ саn hеlр уоu ѕрееd up your ѕitе’ѕ rеlеvаnсе and, in return, еlеvаtе it highеr in the rankings рutting уоur business сlоѕеr tо more potential сuѕtоmеrѕ. With its аbilitу tо gеnеrаtе mоrе tаrgеtеd traffic tо your website at a rеlаtivеlу сhеар соѕt, SEO iѕ an necessary соmроnеnt оf уоur оnlinе mаrkеting tесhniquе.

What are the advantages of an effective SEO for Entrepreneurs?

Monday, December 12th, 2016

Due to the effects of technology, trading has become more effectual online than it was before.  A majority of the people are shunning the traditional way of trading as they opt for online trading. Wise entrepreneurs are switching to online markets in order to gain more customers. The search engines determine their success. Below are some of the benefits of SEO to entrepreneurs.

Social media marketing

It is apparent that businesses are always successful where numerous people are found. The presence of the people shows the availability of demand for the product which you are vending.SEO makes traders to have an easy time to market their products on the social media. Social media has millions of people that will definitely need the services or the products you are retailing.

Keyword research
Whenever customers are looking for a particular product, they will start searching for it in the available search boxes on the online markets. Keyword research assists the customers to get the product but that helps the traders to get customers and more sales. Through the search, the prospective customer will get in touch with the retailer. This will result in the sale of the product.

Trust from customers
Most clients have a tendency to trust those vendors whose listings are at the top of the search box. Understand that trust is very imperative in the online business. Many people have been duped before and that makes most customers to trade with care. Once the clients trust you, transacting with them will be quite easy.SEO will be of greater benefit to you in creating trust.

Command of traffic
If you have a website and you would like prospective customers to look at more products that you are selling, SEO will assist in controlling the traffic. Most website owners find it cumbersome to get people who are willing to visit their webpages. When SEO makes your product among the top listings, the interested potential clients will definitely visit your site.

Increased sales
The success of the entrepreneur is limited to the number of sales of the products and services they make. The increase in sales is limited to the exposure of the product to the people within a particular market. When more customers get to know of the availability of your products and business, you will start recording higher sales. Search engines help in boosting sales.

Competitiveness
Every retailer in the online market is interested in making very huge profits and that has made them willing to do everything to achieve that objective. It is impossible to compete effectively on the online market when you do not use an effectual SEO strategy. The quality of the search engine will limit the results you will attain in beating your competitors. The search engine makes you a better competitor.

Reputation
Another benefit of seeking the finestSEO services Chicagoonline traders would like is getting a respectable reputation. Most of the customers planning to procure products online will desire a vendor that has a good reputation. You will discover that vendors with a better reputation are always on the top of the search listings. The search engine is responsible for topping their listings.

Dominate searches
Making a sale on the internet is never easy unless most people are in a position to see your products. Due to numerous entrepreneurs seeking to exploit the benefits of the online market, it is difficult for your merchandise to be noticed by the prospective clients. The only way for your products to have the attention of the clients is by using the search engine to dominate searches.

Maximize opportunities
The chances provided by the internet to make huge sums of money from business transactions are quite many. It is your responsibility to take steps that will enable you to reap more benefits than other traders. Investing in a highly effectual search engine will help you to maximize the potential of the online market. This will enable you to get more revenue and profits from the online transactions.

Expand business
The online business provides room for expansion of business. In the past, it was hard to make a business global. Using the online markets, you have the potential to venture into foreign markets easily and gain customers quickly. However, the search engines will limit the rate at which your online business becomes global. Ensure it dominates the SEO of other traders.

Know what to sell
Most people fail in business because they do not know the product that is needed by the customers. Due to the wide variety of prospective customers, it will be impossible to know the product that is on demand when you lack the necessary tools. The search engines can help you to identify the products that are currently on demand. This will help you to make better choices of products.

Secures profits and revenue
Making profits is not easy and it is necessary for the trade to have countless sales most of the time. Both the generation of profits and revenue is determined by the ability to attract customers. Any customer searching for a particular product lacks a sufficient source to buy them. The search engines enable you to capture such clients’ attention. This will help in increasing your customer base and profits.

Sustenance of the business
A business is sustainable in the market if it is making enough profits. The profits are used to settle the expenditures of the business. When the trade is not able to get the profits, the expenditures will become more and that will culminate in its closure. Investing in SEOwill save your business from closing by ensuring that you generate more sales.

Easy referrals
It is obvious that customers will always refer people to particular retailers whenever they need specific products or services. The vendors whose listings are at the top of theSERPs have a higher advantage as people will be referred to them. This makes it easy for them to retail more products.

Author Bio
Selina Jenkins is an SEO expert who is known to offer top quality SEO services Chicago. She has been in business for more than 6 years. Most online traders always desire her services. For more information and guidance, visit her blog here.

Does Web Hosting Affect SEO? Demystifying the Puzzle

Monday, December 12th, 2016

The subject of web hosting and SEO has remained a hot topic for a considerable time. Is there a correlation between web hosting and search engine rankings? In the past, many answers have been provided. However, that does not change the fact that there lies a direct relationship between the choice of web hosting package or service provider and search engine rankings. Several web-hosting aspects affect SEO in varied ways. A closer look at the individual factors will reveal the details.

  • Server Uptime

It doesn’t require a genius to decode the direct relationship between staying afloat and search engine ranking. Every single second your website is out of touch hurts your business. Most service providers guarantee up to 99.99% uptime. Whether they live up to their promise is subject to debate. For best outcome, your website should remain accessible to clients at least 99.99% of the time as recommended by SEO experts.

At times, the server uptime is dependent on the web-hosting package one opts for. If your plan offers a lower server uptime, upgrading to a better plan might be necessary in order to maximize your accessibility.

  • Page Loadspeed

Every one second of page response delays costs your website 7% conversation rates. A recent research by Kissmetrics denotes this fact. It becomes even worse when the delay is 2 seconds because that will mean you lose up to 40% of customers. This has a direct influence on ROI in SEO.

The choice of web hosting service plan greatly affects a site’s loading speed. In particular, the RAM and bandwidth of the host determines the resultant load speed. Many people would opt for affordable web hosting packages with reduced bandwidth and accessible RAM. It might work well for smaller websites. However, the problem settles in when you are running a large-scale business with increased website traffic.

The choice of web service provider also affects the web load speed, which in turn influences search engine rankings. Simply changing the location of your web hosting affects the performance of your individual site. The ideology behind this is simple; there lies a direct relationship between the geolocation of your hosting server and that of users. To minimise associated effects, most web hosting service providers now have scattered networks of web servers across different geolocations all over the world. Undoubtedly, your website will be affected if your choice of web hosting service provider does not have efficient leveraging of the distributive power of content delivery networks. You can always avoid such by simply running your research before committing yourself to a given service provider.

  • Improving Loadspeed

It is possible to enhance the server loadspeed of various sites by simply altering software server configurations. The most common software configurations that are easy to alter are Database and Web (HTTP) Server.

  • Web HTTP Server

This server allows transfer of webpages through Hyper Text Transfer Protocol to the browser of selected devices. Most web hosting plans offer Apache Web Server or NGINX, which exhibit moderate loadspeeds. To enhance the speed of your site, you can adopt other alternatives like LiteSpeed, which guarantees almost twice the performance of Apache. For some shared hosting plans, this server is offered for free by Pickaweb.

  • Database Software

Database is necessary in running some website programs and applications. Most web hosting packages come with default MySQL Database. Opting for alternatives like Percona can enhance the speed of your site by up to 40%. Even more, it guarantees greater stability in cases of heavier workloads.

  • Security

This mostly affects e-commerce websites. For such sites, one successful shopping experience will lead to the other. The resultant effect will be popularity of the site and hence a boost in SEO rankings. Such a fete can never be realised when there isn’t versatile integration of various payment getaways. How secure is your e-payment getaway server? Any fault in this might hurt the integrity of your site, which will impact negatively on trust with your customers.

Your choice of web hosting service provider will have a great influence on the necessary security measures you can take to ensure increased security for the various payment modes. In particular, ensure credit card details, login credentials and purchasing histories of customers are safeguarded against possible intrusion. Notably, security on its own is a key ranking factor as revealed by Google.

  • Improving Server Security

Google does not want to send traffic to a poorly maintained website with questionable security measures. That is why you should always focus on maintaining the security of your website at different levels. At the server level, you need to ensure better IP reputation through reduced level of malware, phishing, and spam. At the operating system level, it is possible to enhance security measures through improved management of accounts in order to reduce abuse of resources. Finally, security can be enhanced at the website level by ensuring better domain reputation through HTTPs and Web Application Firewall (WAF).

In addition you can take advantage of different software’s in order to keep your site from possible threats and spam content. An ideal choice is SpamExperts, which works in monitoring both the incoming and outgoing emails for the possibility of spams. The monitoring is done from the server to trace the activities of spam content. To prevent individual users from hogging the server resources, you can take advantage of CloudLinux. By cabbing such actions, the server will remain operational and stable for use by other parties. This in turn results in increased uptime and hence better IP reputation.

Conclusion

Stepping up SEO campaign requires you to be keen on the choice of web hosting service provider and plan. They have a direct impact on your campaign efforts. Keenly following the outlined steps above will see you through a successful web dominance race. Remember, it is never too late to make the right decision. Make up your mind today to change the destiny of your business by opting for the appropriate web hosting plan and service provider.

Bio

Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. To gain from his in-depth SEO experience, you can check out his articles at Engage the Crowd or follow him on twitter @Diwasiuk.