Archive for the ‘Guest Posts’ Category

Online Branding Through Sponsored Content

Tuesday, April 3rd, 2018

Successful mаrkеtеrѕ аrе lооking bеуоnd logos аnd color schemes to build thеir brаndѕ оnlinе. Onlinе brаnding is bесоming more ѕорhiѕtiсаtеd аѕ more аttеntiоn iѕ раid tо сrеаtivitу and technological applications. Thаt, in turn, is fuеling cross-media аd campaigns. Thеrе is evidence thаt branding iѕ taken mоrе ѕеriоuѕlу online. MSN’s online Pulѕе, a ѕix-mоnthlу Bаrоmеtеr of mаrkеting trends, has identified a rise in аdvеrtiѕing creativity and аttеntiоn tо brand building оn wеb.

Online brаnd building is a mаjоr tаѕk for most оf thе соrроrаtеѕ who hаvе еѕtаbliѕhеd a big brаnd in the сliсk аnd mоrtаr wоrld. Advеrtiѕеrѕ agree that itѕ diffiсult to рull оff a branding ѕtrаtеgу оn the Web. Mаnу оf thе techniques thаt аrе mоѕt ѕuссеѕѕful in оfflinе ads are соmрlеtе bоmbѕ whеn duplicated online. The Nеt may be аn intеrасtivе media, but it often dеfinеѕ аll brаnd lоgiс.

Aссоrding tо Wikiреdiа.оrg ‘brаnd аwаrеnеѕѕ iѕ a mаrkеting concept that measures соnѕumеrѕ’ knоwlеdgе оf a brаndѕ еxiѕtеnсе.’ Thiѕ means thаt if people hаvе nо brand аwаrеnеѕѕ оf уоur рrоduсt, thеу don’t knоw аnуthing about your рrоduсt аnd ѕо you nееd tо wоrk оn mаking уоurѕеlf knоwn tо thеm. The ѕtrоngеr thе brаnd, thе mоrе likely реорlе аrе tо know it and tо consider it when deciding what tо purchase.

Sеаrсh еnginе орtimizаtiоn саn bеnеfit аѕ wеll аѕ hindеr сеrtаin еlеmеntѕ of brand. Firѕtlу, search engine optimization iѕ еѕѕеntiаl in thаt it dоеѕ аllоw реорlе to find уоur wеbѕitе whо mау nоt оthеrwiѕе find it – especially if уоu аrе орtimizеd for the right kеуwоrdѕ rеlаtеd to уоur ѕitе.

On the other hand, ѕоmе SEO principles are not nесеѕѕаrilу аttrасtivе or what thе visitor iѕ lооking for in a wеbѕitе аnd so уоu nееd tо bаlаnсе thе аttrасtivеnеѕѕ оf уоur brаnd to thе visitor with ѕеаrсh engine optimization so that you are bоth gеtting nеw customers аѕ wеll as kеерing the оld. Fоr еxаmрlе, visitors mау еnjоу thе interaction оf multimеdiа аnd find a grарhiсаllу stimulating website uѕing Flash аttrасtivе; hоwеvеr thiѕ is nоt good fоr SEO purposes – уоu will nееd tо find thе bаlаnсе thаt iѕ right for уоur buѕinеѕѕ.

Creating brand awareness оnlinе is imроrtаnt fоr bоth gеtting nеw customers and kеерing thе оld. A strong brаnd will mean thаt whеn реорlе think about уоur саtеgоrу оf рrоduсtѕ, they think аbоut уоu аnd so will bе mоrе likеlу tо рurсhаѕе from you. This mеаnѕ сrеаting a wеbѕitе аnd uѕing marketing tесhniԛuеѕ that will reach and аttrасt уоur tаrgеt market.

Onlinе brаnding аnd sponsored соntеnt ѕtrаtеgiеѕ are fоr some реорlе thаt аrе ѕtаrting tо еngаgе in thе nеtwоrk marketing industry fоrеign wоrdѕ. Thеir uрlinе tеасhеѕ and duplicates a рrоvеn path tо ѕuссеѕѕ in whiсh they аrе аdviѕеd tо utilize thеir сurrеnt сirсlе group оf influences, such as fаmilу and friеndѕ, to drive rеvеnuе and vоlumе thrоugh thеir buѕinеѕѕ.

Hоw wоuld you likе tо сарturе реорlе thаt tуре in a ѕресifiс key wоrd аt Google, 24/7? Bу linking kеуwоrdѕ tо уоur vidео posts, twitter mеѕѕаgеѕ or Facebook nоtеѕ, you will bе аblе tо роѕitiоn уоur mеdium; ѕо thаt it will rank thе Google searches аnd ultimаtеlу сrеаtе lеаdѕ оn autopilot.

Recording Streaming Videos with Movavi Screen Recorder

Monday, April 2nd, 2018

How often do you watch online streaming videos? Most people watch them almost daily, between the reams of content on YouTube and Facebook, as well as livestreams, website videos, or video-on-demand platforms such as Netflix.

The only problem is that if you have certain online streaming videos that you watch frequently, every time that you do you’re effectively downloading the video again. That can quickly start to eat into your bandwidth, which is why you may want to find ways that you could record and save streaming videos instead.

Not only will recording streaming videos let you save them to conserve bandwidth, but it can also help you to watch them on other devices or avoid missing livestreams. The best part is that it is actually a lot easier than it sounds – if you use Movavi Screen Recorder anyway.

If you’d like to learn how to record streaming video using Movavi Screen Recorder, the first thing you should do is open up the streaming video but don’t play it just yet. Instead, launch the screen recorder and use your mouse cursor to trace a frame over the area where the video is located – to define it as the capture area.

Once the capture area is defined in that way, Movavi Screen Recorder’s interface will appear. If you want you can adjust the capture frame manually, or use the presets in the list on the interface. Additionally you could check that the ‘System Audio’ icon is highlighted, or click on it once if it isn’t.

Technically that is all that you need to set up, but if you want to automate the recording you should click on the ‘alarm clock’ icon. In the window that appears you can opt to either set a timer or schedule the recording. If you set a timer you will have to manually start recording and Movavi Screen Recorder will automatically stop it after the duration has elapsed, whereas if you schedule the recording you can set the start time and duration – thus fully automating it.

Assuming you’re manually initiating the recording, you should press ‘REC’ to get started, and play the online streaming video once you do. After it is done you can press ‘Stop’, or if you automated it then Movavi Screen Recorder will take care of that on its own.

At this point you should have successfully recorded the online streaming video, and you can go over it in the ‘Preview’ window. Although Movavi Screen Recorder will have automatically saved the video as an MKV file, you can opt to save it in any other format if you prefer. In fact you could even trim out any unwanted parts in the ‘Preview’ window, prior to saving it.

Because of how easy it is to set up Movavi Screen Recorder to record streaming video, you shouldn’t take very long to do so. In fact now that you know what to do, you can probably set it up and start recording within a minute – at most.

7 Easy Ways to Speed Up Your WordPress Site

Monday, August 14th, 2017

Did you know that humans have a shorter attention span than goldfish? It’s true! Goldfish can hold their attention for 12 seconds and humans can hold it for only 8 seconds. Why is this important? It means that if your website doesn’t have the fastest load time possible you just might lose visitors. And lost visitors means fewer conversions. What’s more, it’s been documented that there is a significantly low percentage of customer satisfaction when a site is slow to load and Google is more apt to rank you lower.

This doesn’t have to happen to you. There are many ways that you can speed up your WordPress site by taking a few, simple steps.

Optimize

Optimizing your website will do wonders for your load times, and they are convenient in ensuring visitors can easily navigate your site.

Three of the key important optimization areas to focus on are your images, home page, and database.

Images

Images consume most of your site’s bandwidth, which means you should be reducing the file size of your images whenever possible. There are many helpful resources online where you can resize your images before you upload them. What’s most important is that you refrain from using huge image sizes. They may look nice, but they will drastically slow your down.

Home Page

Your home page is where your visitors will spend most of their time, so keep its design to a minimum to speed up its loading time and make it visually comprehensive. Simple changes you can make are:

  • Have no more than five posts on the page
  • Show excerpts instead of the entire post
  • Remove sharing widgets and keep them only with your posts
  • Deactivate any widgets you don’t need

Database

Finally, optimize your database to keep it from becoming overcrowded. Clean it by disabling or limiting post revisions, deleting old revisions, and staying under WordPress’s 100-page limitation. A plugin like WP-Optimize can do this automatically for you.

Choose a Reliable Web Host

Choosing the right web host may be the number one thing you can do to speed up your site. Each company has its own speed and performance, but the faster ones with fewer down times can speed up your site by more than 50%.

You need to do some research to find hosting that works for you, but remember the old saying “you get what you pay for.” For most blog owners, a cheaper shared host might work, although the server may be frequently overcrowded and slow down your site during high traffic periods. But, if your site receives more than 50,000 visitors a month, choose a dedicated cloud VPS or a managed WordPress host. It’s worth the investment.

Choose a host that’s located near your audience so the travel time between the server to your customer is much shorter. And, make sure they have excellent support in case something goes wrong. You don’t want your site down for long periods of time while you keep trying to contact someone for help.

Choose a Content Delivery Network

Though more popular with larger websites, all websites big and small can improve their load times by implementing a content delivery network, or CDN.

A CDN takes all your site’s static media files like images, CSS, and JavaScript and distributes them across a network of server’s closer to your visitor so not only does your site download faster, you can reduce bandwidth consumption by as much as 56%. All this means is that your visitor’s experience gets better so they stay on your site longer, your bounce rate goes down, and your SEO ranking goes up.

If you’re going to implement a CDN, be sure that all your files are loaded into the network, even the little ones. By loading all your files on the CDN, you create a single connection and speed up your processing time.

Use a Caching Plugin

Plugins are an important part of any website, but having a caching plugin is necessary. They improve your site’s speed by storing your last-known pages and posts as static files, which reduces the processing time on your server because WordPress isn’t forced to generate new ones. The processing time can be so quick it can cut the loading time in half.

Begin by caching your plugins and browser. There are a few excellent caching plugins like W3 Total Cache and WP Super Cache to help with your other plugins.

For your browser, add expire headers. They tell your browser either to request a certain file from the server or to get it from the browser’s cache, which ends up reducing the number of HTTP requests.

For more advanced users, you can speed up your site on the server side by setting up your site to pre-fetch your domain, fonts, and analytics. You can also remove query strings from your static resources to cut down on CDN and proxy cache issues.

If you’re unsure about the current speed of your site and whether it’s impacting your bounce rate, pay attention to your Google Analytics. Plugins like Monster Insights can easily be installed on your site to help you keep track of how your sites performing. You can get Google Analytics alerts that inform you if your site speed is poor.

Choose a Well-Coded Framework/Theme

Having a beautiful or slick theme is nice, but some developers add extra features just to generate more sales, and all those extra features and extra coding slow down your site. So, the focus should be more on finding the right developers, not the theme.

Choose a theme that has only the features you want and nothing you don’t. You can find lightweight, quality free themes like Twenty Fifteen in the WordPress directory, or you can choose from independent, reputable developers like Genesis and Thesis.

Delete Unused Plugins

Too often, there are too many plugins running on websites, most of which are unnecessary. This creates a heavy burden on the web server and slows your site down, sometimes as much as 86%.

Keep the number of plugins installed on your site to minimum and delete the ones you don’t need. But first, you may want to run a plugin performance test to find your plugins’ effect on load times and then decide if you want to delete them. There are several free and low-cost plugins such as P3 that can do this for you.

Lazy Load Your Images

Lazy loading your images is where the images above the fold display but the other images don’t display until your visitor scrolls down the page. You can lazy load both images and video as well as your commenting system with the use of some free plugins like BJ Lazy Load.

Lazy loading speeds up your site and saves you a lot of bandwidth because there is less data loading, which is especially helpful if your visitor doesn’t scroll all the way down the page.

Clean-Up Time

You have many options to help make your website load faster so your visitor has a more enjoyable experience. Take the time to clean up your code and plugins, optimize your database, implement a CDN, and compress your images as well as checking on the quality of your hosting service. If you haven’t created your website yet, keep these suggestions in mind after you take a look at this quick WP tutorial.

Taken all together, with a few tweaks your site will work lightspeeds faster and your conversion rate will skyrocket.