Chinese Market

Digital China is already more advanced than many observers appreciate. In e-commerce, China accounted for less than 1 percent of the value of worldwide transactions only about a decade ago; that share is now more than 40 percent.
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Chinese Market

China’s e-commerce industry is a gold mine for local and global retailers, brands and businesses. Its stratospheric growth in the recent decade is proof of success and promising opportunities, generating revenues of over a trillion US dollars in 2017. Take part in this exciting economic explosion? Your business can take advantage of this amazing opportunity.

Capsis Media is in the thick of it. I saw the terrific potential of China and I chose it. Operating in this prolific country, and partnering with international brands determined to take advantage of this phenomenal growth proved to be lucrative and successful for my company.

Let’s make your business a favourite of this abundant, competitive and exciting market.

Strategy
My in-depth immersion in the Chinese e-commerce ecosystem for many years gave Capsis Media the edge and expertise to help brands like yours succeed in attracting, engaging and retaining these most-coveted customers. China is unique but don’t let it intimidate you. With your go-signal, I will implement online business strategies well-matched to your Chinese target
market.

Full-Proof Plan
With China’s vast e-commerce industry, your brand will benefit greatly with a laser-focused business strategy to make it credible and appealing to millions of middle-class consumers, all internet-savvy, mobile, and cosmopolitan. Capsis Media is your gateway to this world. Let’s establish short and long term objectives and adapt locally feasible strategies to engage with your niche market.

Market Research
The most vital part of my work at Capsis Media is discovering and exploring the diversity of the Chinese market. Are you ready to conquer this booming e-commerce industry? Is your brand perfectly matched with what consumers are looking for? Can you offer them exceptional quality and superb online shopping experience? I have the answers to these crucial questions, answers which will be valuable in launching a successful online business for your brand.

Online Marketing
You may have streamlined your global marketing campaigns but now feel lost in your new Chinese venture. Formulating new strategies to tap into the interests, desires and needs of this market will be less daunting with my dedicated and thorough guidance in this process. I will create or recreate your brand presence for China’s domestic market without compromising the integrity of your international reputation. I am sharing this goal with you to make this transition seamless, scalable and manageable for your business.

Brand Exposure
Chinese consumers value quality, brand prestige and personalized engagement. We will entice them by showcasing your unique brand personality through your website, social media accounts and other creative platforms. My knowledge in this local setting includes implementing marketing campaigns relevant to Chinese urban culture, integrating multilingual communication and introducing outstanding promotions for your prospective online shopping market.

Chinese Content Management

Traveling helps people embrace new cultures. Successful content management is similar to traveling in the sense that a brand needs to discover its new target market and tell its story in a language that will entice and excite it. Capsis Media is eager to exchange ideas with you and showcase the highlights of your brand to connect with a curious and ever-evolving Chinese audience. Tell me, what stories do you want to share with your Chinese customers?

Brand Design
Creating a brilliant website, social media page or online store for your brand is essential to your online business success, and it happens to be one of Capsis Media’s exceptional points. Since brand credibility is very important to Chinese consumers, I will implement styles and designs that show people your brand’s true identity. I also have sufficient background to advise you about Chinese customs and societal expectations so we can work together in creating websites and social media accounts which are engaging, localized and culturally-sensitive.

Fan Engagement
Once you engage your Chinese audience and keep them informed and interested in your brand, they will naturally interact and get involved more easily. It may be challenging to retain their loyalty but I rely on several strategies and campaigns that work wonders with Chinese consumers and social media followers. They prefer a more personalized approach. Allow me to show you how best to implement and integrate these strategies for optimum results.

Content Promotion
Content although excellent will not spread appropriately if it is not promoted to the right channels. At Capsis Media, I help brands identify online territories where contents can better attract specific Chinese audiences. I will organize promo campaigns through CPC/CPM advertising and team up with KOLs or partner accounts to drive more traffic to your online store, brand website or social media accounts.

Copywriting
My focus in creating fresh and relevant content is spurred by the characteristics of your prospective Chinese target market. The people want to be impressed with professional product descriptions, new technologies and interesting contents that fit their new digitized lifestyles. I will post scheduled and well-curated updates in your online platforms. With your valuable inputs, I can whip up captivating copies that propel your Chinese audience to respond, take action and maintain a dynamic brand-customer engagement.

Chinese E-commerce

The number of people enjoying the convenience and luxury of online shopping and mobile transactions in China has grown exponentially in this decade. Who wants to endure heavy traffic and strenuous mall shopping when you can get great products and services through your laptop or smartphone? For businesses and retailers like you, this amazing phenomenon should be explored in the form of sustainable and scalable e-commerce ventures. The time to launch your online business in China has never been this perfect. Let me show you how it works.

Research
Numerous researches have been conducted about Chinese e-commerce and the topmost categories that succeed are nutrition, beauty and maternal products. Can you imagine the many untapped markets waiting to be optimized and maximized? I stay on top of these developments in the industry and I will perform specific market research to position your products accurately to meet the needs of your Chinese consumers.

Business Platforms
The fascinating world of domestic e-commerce in China opens its doors to international brands but you have to play by its rules otherwise you will not be welcome to the club. Capsis Media’s abundant experience in this avenue is an asset to your brand at this stage of your business. I will help you set up a great store at Tmall Global or JD, reputable online platforms in China, or I can select other platforms best suited to your brand.

Cross-border E-commerce
CBEC in China is a sophisticated and integrated system that offers brands and businesses a plethora of options for selling their products to the domestic market. You can opt for dependent, independent or hybrid platforms depending on your brand size, market, exposure, logistics capabilities, etc. Simplifying this process for you is my mission so you can jumpstart your business launch within your specified timeframe. Expect 100% transparency from Capsis Media to keep you updated and informed.

TP & Logistics
Choosing a TP or Tmall Provider is mandatory in China. This goes back to the concept of Chinese consumers relying heavily on brand credibility and security. To establish a Tmall store for your products, I will choose a trustworthy TP & logistics company. I will ensure that your store will operate seamlessly and thrive through a streamlined marketing, sales, shipping and payment system which will make your customers satisfied and happy.

Chinese Social Media

Embarking on a Chinese social media marketing journey for your retail brand can be overwhelming at first. You need the guidance of an insider to penetrate platforms like Wechat, Weibo and Youku. These are Facebook, Twitter and Youtube equivalents that connect brands to a diverse group of members, followers and fans. Capsis Media will not only provide smooth entry to these platforms but also manage them for your brand – effectively creating genuine connections with your customers through these channels.

Platform Selection
Personally, I find Chinese consumers’ culture of putting value in the credibility of brands admirable and fascinating. They believe in authentic reviews and sincere opinions of their peers and friends posted through social media. Both Wechat and Weibo are platforms they gravitate to but at Capsis Media, I will provide more options to determine which platforms are compatible to your brand and the Chinese audience that you wish to attract and engage.

Registration & Verification
Once the ideal platforms have been selected, I will facilitate the registration and verification process for your brand. You will need a business license for registration which I can help you comply with. Entrusting my company with your social media strategy equates to more peace of mind because I have insider knowledge and I have trusted Chinese affiliates to rely on.

Setup
Every feature of your social media accounts should represent your brand personality in the most flattering way. I will create attractive profiles to effectively introduce your brand to prospective followers, influencers and customers. Within Capsis Media, I can implement a full-service social media setup which includes optimization, welcome message, product features, etc. I can assure you of dynamic engagement with your customers on a consistent basis until their loyalty is established.

Account Management
I have shared with you how Chinese consumers highly regard quality, integrity and diversity. Each post, status update or marketing campaign from your social media account should feature the unique character of your brand. Let me guarantee that your account will communicate efficiently and interactively with your followers. I will integrate automated responses for queries in ways that are sensitive and receptive to the Chinese language and culture.