Posts Tagged ‘outsourcing’

Why We Never Outsource Creative Work

Saturday, July 28th, 2018

You hear about outsourcing a lot these days. Many people think outsourcing is a smart way to scale; you hire a cadre of freelancers and boom! You can take on more work and make more money.

And for some industries, this makes perfect sense.

But at Capsis Media, we pride ourselves on our reputation. And we’ve built that reputation one client at a time. We do a range of creative work from building custom websites to branding and marketing and we want every client to walk away delighted and proud to show off their new online identity we helped create. To make sure that happens, we work closely with each client and spend time on all the little details of each project. It’s why we offer unlimited revisions and support and it’s why wenever outsource creative work.

Many agencies contract out web development to freelancers overseas. But we feel that only we understand our clients’ needs, and we don’t want any aspect of their needs to get lost while relaying information to a third party.

At CapsisMedia, we know that no freelancer will ever care about our clients they way that we do.

Here’s what’s at risk when creative work is outsourced — and they’re risks we’re just not willing to take:

Quality – We have stringent internal standards for quality that most freelancers just can’t match.

Coordination –Our tightly knit team understands our company culture. A big part of our culture is understanding and caring about the needs of our clients. We’ll bend over backwards to get it right — that means working together as a flexible and cohesive team.

Customer relationships –We don’t want to be a middleman (or woman) between our clients and freelancers. We work hard to develop relationships with our customers. We believe a deep connection with you will help us create something that matches your vision.

Communication – Good communication through each phase of a project relies on clear and direct channels. Outsourcing adds another layer of communication that puts your project at risk. To our way of thinking, saving a little bit of money is not worth it if it puts the work at risk. We want to stay in business because you love our work and you love referring us, not because we’re constantly cutting corners to save a few pennies.

Efficiency – Many people believe that outsourcing is more efficient. With creative work, we’ve found this is not the case. We can deliver on customer expectations far more efficiently when we work with the client directly and get everything done in-house.

Information –We simply don’t have enough information about the skills of an outsourcing team to trust that our clients’ needs would be met. We can’t be sure of what we’re getting, and that’s not okay when it comes to creative work.

When it’s okay to outsource

Sometimes, we outsource basic technical work that is very routine and straightforward. If we can supply a checklist for exactly how it should be done, it can make sense to hire help.

After all, that allows us to spend more time on the important and complex creative side.

We believe this is the right way to outsource: farm out the simple, yet time consuming pieces of basic technical work, freeing up time to work hand in hand with our clients on the creative side.

Ultimately, we got into this business because we like actually doing the work. You can’t outsource passion.

We’re creatives. We create. And we want to put those skills to work for you.

5 Proven Ways to Rapidly Grow Your Online Business

Thursday, May 31st, 2018

It’s easy to feel frustrated when trying to grow your business with digital marketing because there is an overwhelming number of ways to effectively market your business.

After you try out all sorts of things, you might discover that many aren’t as effective as you’d thought. But here’s the thing: you won’t get far until you learn how to master each marketing technique. Fortunately, you don’t have to master everythingto flourish as an online marketer.  Just learn a few things well or outsource the more complex marketing techniques.

In fact, you might be surprised to learn that you can be a highly effective marketer by just focusing on five things that have been shown to work remarkably well. Your business will become profitable when you get good at SEO, copywriting, blogging, YouTube marketing, and social media marketing. Of course, you can always add more marketing tactics later.

While you should outsource SEO and copywriting to professional services because they both require well-developed skills, you can easily do blogging, YouTube marketing, and social media marketing on your own.

Marketing Techniques You Should Outsource

1. Search Engine Optimization (SEO):

Search engine optimization (SEO) is much more affordable than using paid advertising like Facebook ads or Google’s pay-per-click advertising.

Additionally, you can also do local SEO.  If you have a brick-and-mortar store, then you’ll probably want to do local SEO to promote your products to local customers at the same time that they’re looking for them.

While it’s possible to study everything you need to get good at SEO, it may not be the best use of your time to do all this work in-house.  If you have a brick-and-mortar store, then you’ll probably want to do local SEO to promote your products to local customers at the same time that they’re looking for them.

This is because SEO is a highly specialized form of marketing. There is always a lot to learn, algorithms keep changing, and understanding subtle nuances can make a huge difference in how well you rank in the search engines. Since SEO is complex, it might be better to outsource the work to an SEO specialist firm like HigherVisibility.com

Investing in SEO is worth it because you’ll notice a distinct spike in traffic over time. It’s a powerful way to take your business to the next level. Since people tend to trust Google and other major search engines more than paid advertising, your brand will have more credibility if it shows up in organic search listings. In fact, many of your competitors are probably already doing SEO because they realize that it provides a better return on investment than paying for online advertising.

With hundreds of millions of websites on the web, SEO will give you a chance to stand out once you get a page one ranking on Google for a primary keyword.

2. Copywriting:

Copywriting is essential for success in selling anything online.

If you don’t know how to persuade enough people to buy your products or hire you, you won’t stay in business long. Since learning how to write your own copy well will take a considerable amount of time and effort, you may want to hire a professional copywriter in the beginning.

Marketing Techniques You Could Do On Your Own

1. Blogging.

When you blog, you’ll tap into all the benefits of content marketing. Blogging not only allows you to talk about your passion, but it also helps you connect with other people who share it, too.

Besides building up your network and earning more exposure, blogging helps you share your knowledge, refine your communication skills, and discover many ways to monetize your traffic.

2. YouTube Marketing.

Many people have found fame and fortune by making their own high-value content videos on YouTube.

By promoting your business on YouTubethrough informal conversations with your viewers, you’ll create brand awareness and attract many customers. The nice thing about starting your own YouTube channel is that there are plenty of marketing courses available on how to do it well using inexpensive video-recording equipment.

3. Social Media Marketing.

Social media marketingis simple to do and highly-effective. While you can always hire a social media marketing firm to do the work for you, this isn’t necessary unless you don’t have the time to do it yourself. Social media works because it’s cost-effective, automatically syndicates your content, effortlessly increases your brand’s visibility, and allows you to engage with your audience in a personal, informal way.

In conclusion, you don’t have to know everything there is to know about digital marketing to be successful. Just master a few essentials like SEO, copywriting, blogging, YouTube marketing, and social media marketing. Since your time as a business owner is limited, it might be more efficient to outsource hard and time-consuming marketing work like SEO and copywriting while adding your own personal touch to marketing tactics like writing blog posts, making YouTube videos, and chatting with people on Social Media. Building an online business need not be overwhelming if you start by focusing on a few essential things.

Outsourcing to Improve Your Blog

Thursday, May 10th, 2012

When most bloggers begin, they have passion. They have a passion about their subject and have loads of topics that want to write about and are in a hurry to get published. This is natural and the best blogs tend to be by people who have this passion that drives them to the keyboard in order to share with others. You know it. You feel it!

In the old days of blogging, that was all that mattered. New bloggers today quickly discover, though, that banging out blog posts on their PC is now only part of the blogging brief. Now the world (as well as search engines) expects some finesse. Design is important these days. What about images, functionality, SEO, a logo for the header and, when the creative juices have taken a brief holiday, continuity of content?

(more…)