Posts Tagged ‘marketing’

Why We Never Outsource Creative Work

Saturday, July 28th, 2018

You hear about outsourcing a lot these days. Many people think outsourcing is a smart way to scale; you hire a cadre of freelancers and boom! You can take on more work and make more money.

And for some industries, this makes perfect sense.

But at Capsis Media, we pride ourselves on our reputation. And we’ve built that reputation one client at a time. We do a range of creative work from building custom websites to branding and marketing and we want every client to walk away delighted and proud to show off their new online identity we helped create. To make sure that happens, we work closely with each client and spend time on all the little details of each project. It’s why we offer unlimited revisions and support and it’s why wenever outsource creative work.

Many agencies contract out web development to freelancers overseas. But we feel that only we understand our clients’ needs, and we don’t want any aspect of their needs to get lost while relaying information to a third party.

At CapsisMedia, we know that no freelancer will ever care about our clients they way that we do.

Here’s what’s at risk when creative work is outsourced — and they’re risks we’re just not willing to take:

Quality – We have stringent internal standards for quality that most freelancers just can’t match.

Coordination –Our tightly knit team understands our company culture. A big part of our culture is understanding and caring about the needs of our clients. We’ll bend over backwards to get it right — that means working together as a flexible and cohesive team.

Customer relationships –We don’t want to be a middleman (or woman) between our clients and freelancers. We work hard to develop relationships with our customers. We believe a deep connection with you will help us create something that matches your vision.

Communication – Good communication through each phase of a project relies on clear and direct channels. Outsourcing adds another layer of communication that puts your project at risk. To our way of thinking, saving a little bit of money is not worth it if it puts the work at risk. We want to stay in business because you love our work and you love referring us, not because we’re constantly cutting corners to save a few pennies.

Efficiency – Many people believe that outsourcing is more efficient. With creative work, we’ve found this is not the case. We can deliver on customer expectations far more efficiently when we work with the client directly and get everything done in-house.

Information –We simply don’t have enough information about the skills of an outsourcing team to trust that our clients’ needs would be met. We can’t be sure of what we’re getting, and that’s not okay when it comes to creative work.

When it’s okay to outsource

Sometimes, we outsource basic technical work that is very routine and straightforward. If we can supply a checklist for exactly how it should be done, it can make sense to hire help.

After all, that allows us to spend more time on the important and complex creative side.

We believe this is the right way to outsource: farm out the simple, yet time consuming pieces of basic technical work, freeing up time to work hand in hand with our clients on the creative side.

Ultimately, we got into this business because we like actually doing the work. You can’t outsource passion.

We’re creatives. We create. And we want to put those skills to work for you.

How To Use Facebook to Sell Your Products

Wednesday, February 7th, 2018

For small business owners, Facebook can be much more than just a social networking platform to connect with customers – it can also be a place to sell your products. There are three important ways that you can transform Facebook into a selling platform.

#1: Promote products in your Facebook status updates

One easy way to start selling on Facebook immediately is perhaps the most obvious – simply include products that you’d like to promote as part of your status updates. Obviously, you can’t promote every single product in your inventory this way, but if there is one “bestseller” that you’d like to promote as part of a new sale, why not?

The key here is to include a deep link to the product, so that customers can go immediately to the product order page. Also, you will need to have a high-quality, high-resolution image that really shows off the best features of the product in order to catch the attention of people who are seeing it in their newsfeeds.

#2: Use your Facebook cover photo as a mini-advertisement

Don’t forget about your Facebook cover photo as a way to promote your products. It’s perfectly normal for companies to switch out these photos on a regular basis, so why not use this as an opportunity to post photos of new items on sale? For example, if you are promoting your new spring/summer clothing collection, there’s no reason why you can’t swap out a cover photo of winter jackets for something more seasonal.

Even better, you might show customers or team members using, wearing or sampling your products in this image. Just don’t forget to include a direct link to the product as part of the image caption. That way, customers will know where to go to buy this product.

#3: Use a landing page app to build an online store directly on your Facebook page

There are now a variety of third-party landing page apps that make it relatively easy to build a fully-functional store right on your company’s Facebook page. Once you install these apps, there will be plenty of opportunities for customization. For example, you can change the colors, logo and layout of the store so that it resembles your website e-commerce store.

For customers, this is very helpful because it creates a seamless, fully integrated experience for them. All they see is a separate tab within your Facebook page. Once they click on this tab, the Facebook store launches, and customers can browse products and shop the same way they would outside of Facebook.

In deciding how to use Facebook to sell your products, it is important to continually test different options to see which one performs best. For example, if you are posting items in your status updates, which photos or descriptions are doing the best job of selling the products? Would adding video to the mix help even more?

When it comes to doing A/B testing, tracking metrics, figuring out the right types of promotions that actually work, and installing apps, it is always helpful to have some expert advice along the way. A social media agency can help with all the heavy lifting that goes into creating a robust, highly-effective Facebook presence.

Why You Should Start a Blog

Tuesday, January 30th, 2018

For any small business, starting a blog can be an important way to stand out in a crowded field or industry. Here are just a few of the benefits that you can obtain by starting a new blog.

Get closer to your customers

Customers are the lifeblood of any business, but how well do you really know what your customers are thinking and saying? A blog provides a way to get closer to your customers and understand their preferences, habits and behaviors. Every time you update your blog, you will receive commentary and feedback from customers.

Moreover, if you integrate basic analytic packages for your blog (such as Google Analytics), you will have the ability to see very important information about where your visitors are coming from, which pages they are visiting and which Google search terms are bringing them to your website in the first place.

Improve your website’s SEO ranking

As you can already see, Google is an important element to consider when launching a blog. If you want your business to become more visible and appear on the first page of search results, one way of doing that is by launching a blog. That’s because Google’s search algorithm specifically looks for websites that are updated regularly and that are attracting a lot of new activity.

Since blogs are updated regularly and can attract a lot of customer activity and feedback, many SEO experts recommend adding a blog to a pre-existing website. This is an important point – while your blog can easily be created as a standalone website, it works most effectively when integrated into your current website.

Create a new flow of customers

If you update your blog on a regular basis, you are not just making it easier for Google to find you – you are also making it easier for new customers to find you. That is why you should base the content of your blog on what customers are already looking for in search engines. For example, if you are a hardware store, think about the types of home improvement projects that customers are asking about or searching for online, and then develop content that is based specifically around those queries. Again, it’s all about being smart and tactical with how you use your blog.

Become a thought leader in your industry

Within any industry there are “thought leaders” – the types of people who seem to be ahead of new trends, who are asked to speak at business events, and who are generally considered to be experts in their field. When you launch a blog and carefully grow and cultivate your audience, you have the potential to become a true thought leader. Every time you are asked to speak at a local business event, community event or trade show, you are essentially generating free PR and marketing for your business, too.

So what’s the best way to proceed with your blog? My advice is to hire a professional web developer to set up your blog so that you can focus on telling your story and developing great content that will attract new customers.