Posts Tagged ‘lessons’

A tutorial on how to install WordPress

Tuesday, April 17th, 2018

WordPress has emerged as one of the most highlighted and highly popular technologies being used for internet operations and application work. It is a free open-source based content management system that uses PHP and MySQL as its functional framework. In order to make your WordPress functional, it needs to be installed on a related web server that could be either a part of an Internet hosting service or a completely functional network host with its own internet rights.

Here, let’s have a look at the tutorial to learn the step-by-step installation of WordPress.

In this tutorial on how to install WordPress, I will highlight a complete step-by-step process on how to install WordPress simply and easily. The installation of WordPress on your computer can be done by just finding a “.exe file” of the application, online and installing it by running the downloaded version on your computer.

First, WordPress needs to be installed on your local device, and then the version of the locally developed website is uploaded to a live server.

Now, let’s learn the steps and the method of how to install WordPress on your hosting server.

How to Install WordPress on Web Server

After you have installed a valid version of WordPress onto your local server, i.e., in your computer, you can proceed with the installation of the same onto a live web server online.

Follow the below-mentioned tutorial where I will guide you on how to install WordPress on your live web server or the hosted server.

Let us start with the steps to follow, as mentioned below:-

  1. The first and foremost step to begin the process is to log in to your hosting account/Cpanel and create the MYSQL database as a base for your WordPress installation process. This can be done by using the scroll button to move down to reach the database section of your Cpanel account.

  2. On the second screen, now you need to enter the name of the database and click on the “Create” button. This creates an empty database that is needed for your WordPress installation process.
  3. Once the database is created, click on the “Go back” button. Don’t forget to take note of the database name which will be used later. This is an important thing to take note of, so make sure you remember it.
  4. The next step requires a user creation so that your database can interact with the WordPress. Reaching the page, now you need to enter a username and password. However, you can also click on the “Password Generator” button for allowing the Cpanel auto-create a default secure password for you. Once the entire process is complete, click on the “Create User” button to complete the final process.
  5. The further step needs you to add a user to the database that we have already created. For this, you need to select the database and the user, both. Once both are selected, click on the “Add” button to add the user.
  6. This step involves marking of the privileges or the access rights. On this screen, you need to mark the “All Privileges” box to offer an entire set of access and usage permissions to the database user. Now, click the “Make Changes” button, once things are done. With this, both the database and the user have been created. So, now it’s time to move on to the next phase of our WordPress installation tutorial.
  7. Move on to the WordPress and then download the latest version available for WordPress. Once the zip file is downloaded, extract/unzip it. The unzipped version is now ready to be uploaded to the hosting server. Now you can process the upload.

  8. You can upload your WordPress version using FTP. You can use FileZilla (FTP software) to transfer the entire set of files to your hosting server using. Or, your zip file can also be uploaded to the server with a right click on the zipped file and select the “Extract all files” option inside the hosting server, itself.
  9. In case, you wish to host all the files that are available on the root domain, i.e., performing a hosting linked with just a single domain; a different process needs to be followed. For this, you need to extract/upload all of your files to the “public_html directory” of your web hosting.
  10. Once, you have uploaded all your files; it’s time for some real touch with the WordPress. It’s time to commence the installation of WordPress on your server domain by moving to the next step.
  11. Once the files are uploaded, visit your host site in your browser for beginning the WordPress installation process. For example, if your website name is abc123.com then type abc123.com in the web browser. You will see the following screen:

  12. After reaching the related screen, enter the “database name,” “database username,” and the “password” that you had already created. Leave the rest of the fields untouched and then finally click on the “Submit” button.
  13. As the above process is completed, the “website title” and “administrative username” for WordPress admin panel will be needed. You need to enter all these details along with the password that needs to be entered twice. This step also needs your valid email id. Enter your email address and then click on the “Install WordPress” button. It will hardly take a minute for the entire installation process to complete.

  14. Once, you succeed in the complete installation process; you can see a login screen appear on the PC or laptop.
  15. Now, click on the “Log In” button to log in to the admin section of the WordPress. Once again, you will get another screen for entering the username and password. Enter the required details and once again click on the “Log in” button to enter your WordPress welcome screen.

Here you go!

You are now done with the complete installation process, and now you can start your work on the WordPress platform.

Small Business Branding Lessons from Big Companies

Wednesday, July 16th, 2008

As a small business owner and operator, do you think branding is something exotic and lofty, reserved for the big companies with millions to spend? Think again. Branding is every bit as relevant to the smallest business as to the biggest business.

Branding, defined as simply as possible, is the way you differentiate your business from your competitors. The purpose of branding is to create a connection between you and your customers. Ultimately the goal of branding is to build customer loyalty and trust.

As a small business owner, you know that your livelihood depends on customers that keep coming back. Long-term customers are the backbone of any business. You don’t live in a vacuum. You read. You watch TV. You even shop. You’re almost certainly aware of classic examples of branding, such as Nike, Apple and Starbuck’s and why these companies have been so successful from a branding point of view. You don’t have their resources, or their budgets. What to do? There are still many valuable lessons you can learn from the big boys and apply to your business.

The first lesson is simple: if customers are going to respond to your brand and be loyalty to it, they have to be able to recognize it. You will need to be recognizable. You no doubt have many famous corporate logos burned into your retinas. There are even some that do what they’re supposed to do—conjure the associations the company wants them to in your mind, and inspire brand loyalty in you.

You can’t afford to hire a top design firm to design your logo, but you don’t’ need to. The key component is to be recognizable. Nobody ever chooses one brand over another because of the company’s logo. However, what does work is building the link between logo, product and values. You need a logo. It doesn’t have to fancy, clever, pretty or well designed, but it needs to be on everything. It should be on every letter, every business card, every invoice, every advertisement, every newsletter, every blog, every sign… every piece of communication form your business, really.

Once you have a brand that people can recognize, manifested most simply by plastering your logo all over everything you do, the next step is equally simple—but not necessarily easy. You must know what your core values are, as a business, and allow them to inform everything you do. The simplest way to figure out what your message is, is to write it down. That’s right, make a mission statement. Enumerate your company’s values and principles, everything that guides how you do business. Write it all down.

Once you’ve written your core message down, you must focus on your core message. Read it, learn it, live it. Your core message must penetrate into, and emanate from, everything you do. You won’t need to share your mission.