Posts Tagged ‘branding’

Why We Never Outsource Creative Work

Saturday, July 28th, 2018

You hear about outsourcing a lot these days. Many people think outsourcing is a smart way to scale; you hire a cadre of freelancers and boom! You can take on more work and make more money.

And for some industries, this makes perfect sense.

But at Capsis Media, we pride ourselves on our reputation. And we’ve built that reputation one client at a time. We do a range of creative work from building custom websites to branding and marketing and we want every client to walk away delighted and proud to show off their new online identity we helped create. To make sure that happens, we work closely with each client and spend time on all the little details of each project. It’s why we offer unlimited revisions and support and it’s why wenever outsource creative work.

Many agencies contract out web development to freelancers overseas. But we feel that only we understand our clients’ needs, and we don’t want any aspect of their needs to get lost while relaying information to a third party.

At CapsisMedia, we know that no freelancer will ever care about our clients they way that we do.

Here’s what’s at risk when creative work is outsourced — and they’re risks we’re just not willing to take:

Quality – We have stringent internal standards for quality that most freelancers just can’t match.

Coordination –Our tightly knit team understands our company culture. A big part of our culture is understanding and caring about the needs of our clients. We’ll bend over backwards to get it right — that means working together as a flexible and cohesive team.

Customer relationships –We don’t want to be a middleman (or woman) between our clients and freelancers. We work hard to develop relationships with our customers. We believe a deep connection with you will help us create something that matches your vision.

Communication – Good communication through each phase of a project relies on clear and direct channels. Outsourcing adds another layer of communication that puts your project at risk. To our way of thinking, saving a little bit of money is not worth it if it puts the work at risk. We want to stay in business because you love our work and you love referring us, not because we’re constantly cutting corners to save a few pennies.

Efficiency – Many people believe that outsourcing is more efficient. With creative work, we’ve found this is not the case. We can deliver on customer expectations far more efficiently when we work with the client directly and get everything done in-house.

Information –We simply don’t have enough information about the skills of an outsourcing team to trust that our clients’ needs would be met. We can’t be sure of what we’re getting, and that’s not okay when it comes to creative work.

When it’s okay to outsource

Sometimes, we outsource basic technical work that is very routine and straightforward. If we can supply a checklist for exactly how it should be done, it can make sense to hire help.

After all, that allows us to spend more time on the important and complex creative side.

We believe this is the right way to outsource: farm out the simple, yet time consuming pieces of basic technical work, freeing up time to work hand in hand with our clients on the creative side.

Ultimately, we got into this business because we like actually doing the work. You can’t outsource passion.

We’re creatives. We create. And we want to put those skills to work for you.

What does it take to build an influential & successful brand?

Thursday, May 5th, 2011

When it comes to successful blogging and a successful brand, the success lies also upon marketing.

Before I start on with my post, let me tell you what it is about. This blog post is about influential blogging and how you can build an influential brand and/or personality. This blog post is also about marketing and using unique strategies to build a successful brand.

Recently, I have been writing articles related to Marketing and Traffic generation, then the other day, I thought about this, since I have been writing about marketing, why not go with it ? Why don’t I write a post on WeBlogBetter about marketing ?  That’s how this post got here.


Online Branding and Message

Thursday, July 16th, 2009

If you are running a business, you will naturally be concerned with branding. Branding is the process by which you differentiate your business from your competition. It also is the process by which you create a connection between you and your customers to build customer loyalty and trust. Successful branding goes beyond mere customer satisfaction and brand recognition. Successful branding is all about building and sustaining customer loyalty.

Whether your company’s presence in the marketplace is entirely online, or your business mostly takes place in the real world rather than the virtual one, it is in your best interest to recognize that the Internet is an incredibly powerful and cost-effective tool for branding.

The first thing you will need in order to brand your company and product online is fairly obvious—you need a website. Websites are remarkably effective branding tools. They are a better, more cost-effective way of building your brand than just about anything you can imagine. If you have a ‘sticky’ website, it will not only generate awareness and web traffic, but keep your customers coming back to your site. Great! You know where to start. But how do you make a sticky website that helps you promote your brand?

The first principle is simple, and works as well in business as it does in politics: stay on message. In other words, be consistent, and true to what your brand is about. Gimmicks to attract visitors to your site, such as contests and games, are effective in the short term at best. If they have no connection to what your company does, and what your business is about, they won’t help you. They won’t make your site ‘sticky’ and won’t reinforce your brand unless the gimmick relates to the core values of your company, and its products and / or services.

Using your website for branding requires you to be disciplined about staying on message. Building customer loyalty involves building customer trust. One way of enhancing trust before you ever sell a single product is staying on message. Your message, your theme, must be overwhelmingly clear, appealing and sensible. This may seem odd to you, but if you think about it in terms of some of the more illustrious brands in the world, it makes sense.

A good example is Apple Computer. Think of Apple in the 90s, and compare the company to Apple after the return of Steve Jobs. Before the return of Jobs, apple’s online presence was a shambles. It reflected the internal state of the company—they didn’t have a clear vision of what their product is, how it benefits customers, or who their customers would even be. They rigorously defended their profit margins at the expense of market share and brand integrity. Naturally, their market share plummeted, their brand became less meaningful, and sales tanked.

Compare this to post-Jobs apple: Jobs looked at the company, realized they had become marginalized, a boutique computer manufacturer. Jobs turned this into an advantage, and revitalized the product through embracing the niche market aspect of being a maker of boutique computer products, and emphasized the clubbishness and ‘cool value’ of Apple products. Now look at them.

The moral of the story? Choose the right message, and stick to it. Message drives web presence, not the other way around.