Archive for the ‘Web Design’ Category

How Color Psychology influence Your Opinion About Websites?

Tuesday, October 16th, 2018

The world of colors is like nothing else that you will see in this world, we often say that a happy life is one which is filled with colors. Kassia St Clair gave a comprehensive anecdote about colors and our history in her book The Secret Lives of Colors; she traced the history of human civilization and presented it in a colorful manner. Psychologists believe that we can understand the emotions and the inner strength of a person by his/her perception of different colors. They have concluded after years of research that each color relates to a distinct trait of the humankind. These traits help them comprehend the behavior of the individual and empathize with them.

Have you ever thought why the Red Rose and why the white doves? Why do we imprint a particular stimulus in our minds whenever we see such distinct colors used in various areas? Color Psychology relates to the study of the sighted people to their emotional and mental health. The yellow color is used by taxis because it shines brightly in daylight and even at night from a distance, red color reeks danger, and the feeling of love is also depicted with red, so that implies love is dangerous. Well, are you in love? Think again.

Even though the concept of color psychology is not much prevalent, but still some sectors have made it a norm to inculcate the attributes of this field to enhance their functioning. One such sector is website development and marketing, the developers and marketing strategists have reaped the benefits of color psychology to make their content and endorsement more attractive and having the ability to pique the interest of the viewers.

Color Psychology in Website Development
The science of color psychology is complicated as it entails the flow of stimulus to the hypothalamus in our brain; hypothalamus then sends messages to various glands which release hormones deciding the mood of the individual. According to research done by Kissmetrics, almost 60-90% of an individual’s interest in any website is driven by choice of colors. In this scenario is your website’s colors are not in consonance with the visitor’s imagination, or if it piques the wrong mood, the chances of that lead turning into a customer are meager.

Have you ever wondered that why the health products have a tint of green color in them and why the websites of organizations, manufacturing these types of products are filled with green? Most probably because it is scientifically proven that the color green depicts good health and is a big promoting tool to showcase your love for nature. Color psychology in business branding is of paramount importance for all the organizations, as the right color will drive the customer to your website and help him steer in the direction that you want. A website developer needs to have adequate knowledge about the effect of colors on how people think, feel and behave. It will assist the developer in designing the website that concurs with the emotional strength of the visitor.

The coloring is subjective in nature, people have different choices of their favorite color, and they tend to relate certain emotions with color. Like black is for darkness, evil sand white is for the light and innocence, all these relations with colors helps the individual better judge the emotions of a person.

Which Color To Use For My Website?
This depends on the variety of product that you are selling and who will be your target audience. Finding the right color for your audience can be tiring and is a risky proposition, but some stereotypes attach a specific entity to a distinct color. For instance, kids are known to love the yellow color, for babies and girls the color pink is everything and men, well men have at least three favorite colors, two of these three will be black and white and one other color. Some men also like grey and remember that there are 50 shades of grey.

Here is the most revered color sequence that can be chosen for your website:

  1. Yellow: Kids love this color; therefore it is best to use it if your website informs or sells something related to kids.
  2. Orange: The color orange expresses physique, and hence websites of energy drinks manufacturers use it on their websites. Several food websites also design their website in orange.
  3. Red: The color red is supposed to affect your breathing and pulse. Well, why won’t it? Red is the color of the blood. (You were thinking love?) People often relate red color with fashion, and makeup brands have filled their websites red to arouse the women in buying their products.
  4. Black: If you want to attract the corporate world towards your products, make sure that you use the color black in it. The corporate world loves black as it is the color of excellence.
  5. Blue: We all love the color of the sky, blue is the color that can be used in the development of any website except those which manufacture food or related products. It has been proven that the color blue is known to restrain appetite.
  6. Pink: You want to sell anything to girls, make sure it has pink. Girls can buy a pink car tire for what it takes. If there are girls involved pink is your tool.
  7. White: Well, white is white. You can use it anywhere.

These colors only present the tip of the iceberg when we talk about color psychology in marketing; the overall impact of colors on humans is still a debatable subject. Psychologists have been finding out ways to inculcate the color therapy in the treatment of various disorders and amalgamate the whole concept of the human mind and its relation with color into one universal concept.

Color Psychology in Marketing and Advertisements
The putative dawn of science of colors started when Isaac Newton discovered the 7 colors of VIBGYOR after passing white light through the prism. From 1666 to the present day we have come a long way to understand what colors mean to us and what piques our liking towards them. Colors are used to depict various qualities, colors are bold, they are strong, they are evil, they reflect serenity, calmness, vigor, happiness, sadness, death, reincarnation, victory, peace, danger, war, and what not. Majority of human emotions can be expressed with color. Not only this, but colors can also mold our behavior in a positive or a negative subject to how we perceive that color. Some people are afraid of colors and some love colors, painters can express everything in their mind and heart through colors.

In this scenario, the marketing strategists have been known to use these colors to their advantage and attract a number of customers towards their products. With a better understanding of color psychology in advertising, they can develop a propitious advertisement which is revered for making some noise in the market. Today’s market is all about showing the audience what you can do, marketing is an effective tool to steer the market towards your products and make sure that your products are most widely accepted by the people.

Not only for attracting people, but colors and branding is also used for diverting people’s attention to other products. In India, it is a rule to design the covers of cigarettes and other tobacco condiments as unattractive and repelling so that people would not buy these products. As per UN, to decrease the intensity of smoking in America the manufacturers were instructed to design the covers with dull colors, the results were amazing as 30% people in America reduced their cigarette intake every day. This is the power of advertising and how it can help you mold an individual’s opinion.

The endorsement banners and signboards are designed after due care, sometimes wittiness combined with the right colors and right words can make a big difference. Choice of words also matters a lot when you want to throw the right pitch at the audience.

The distinction between who likes which color is rather imperative to comprehend for the designer, it is not worthy of spending your money when the advertisement you posted online or on some billboard is ignored for want of right color choice. The subconscious mind of every human being is trained to relate some color with a trait. These synchronizations of our brain with colors are what drives our opinion and molds our thinking regarding that product or entity.

Color psychology in business branding has been a rather important subject in today’s competitive world, companies are shouting by using distinctive and unique color combinations in their logos, brands, advertisements, and websites. But still, the psychologists are perplexed with some of the fundamental questions that how a human mind relates to colors, what drives them to make their judgments about black or red? Questions like these make us believe that the world of colors is not what it seems to be, it is much more than that.

To quote Kandinsky “color is a power which directly influences your soul,” colors are indeed what we all need in our lives.

Why hire a professional to do your website

Saturday, March 24th, 2018

At рrеѕеnt, thе ѕеаrсh еnginе mаrkеt iѕ at bооm. Yоu will find еvеrуthing with dеtаil оn a ѕinglе click оf your mоuѕе. Sо if you want to make реорlе аwаrе аbоut your рrоduсtѕ аnd ѕеrviсеѕ, make a business wеbѕitе whеrе уоu can diѕрlау уоur products аnd ѕеrviсеѕ аnd put your buѕinеѕѕ оnlinе. Nоw hеrе you nееd a professional wеb dеvеlорmеnt company who саn dеvеlор a uniԛuе and соmреtitivе website for your business.

Thеrе аrе ѕеvеrаl benefits оf hiring a professional wеb dеvеlореr оr wеb dеѕignеr. Whilе brоwѕing оn the intеrnеt уоu muѕt have соmе асrоѕѕ аdvеrtiѕеmеntѕ that rеquirе web dеvеlореrѕ fоr е-соmmеrсе websites such аѕ shopping саrt development, which hеlр promote рrоduсtѕ in the mоѕt аffоrdаblе manner. Thеrе iѕ a global audience fоr ѕuсh wеbѕitеѕ whо can ѕhор online bу viеwing thе products, whiсh would be presented to them in аn аttrасtivе mаnnеr.

Professional wеb dеvеlореrѕ аnd wеb designers саn hеlр mаintаin the quality оf thе website аnd hеlр rеdеѕign and uрdаtе the wеbѕitе соnѕiѕtеntlу. Thеу custom design thе wеbѕitе from scratch to mаkе it stand оut аnd аwау from the tурiсаl uѕе of templates bу аmаtеur wеb designers. A pro саn always hеlр increase thе traffic tо thе ѕitе аѕ thеу uѕuаllу hаvе thе еxреriеnсе in doing thiѕ.

Hеrе аrе some оf the bеnеfitѕ:

1. A рrоfеѕѕiоnаl wеb dеvеlорmеnt firm will analyze your business with рrеѕеnt demands and рrеfеrеnсеѕ of thе consumer. Thеу will dо a соmрlеtе research and dеvеlор аn аttrасtivе аnd арреаling wеbѕitе whiсh will ѕuit уоur business nееdѕ.

2. As it iѕ said thаt “First Imрrеѕѕiоn iѕ thе Last Impression “, thе lооk and ѕtуlе оf the wеbѕitе plays аn imроrtаnt rоlе fоr уоur buѕinеѕѕ wеbѕitе. Hiring a рrоfеѕѕiоnаl wеb development соmраnу will solve problem, bесаuѕе they hаvе ѕkillеd аnd сrеаtivе designer, whо саn mаkе nеаt аnd clean design fоr your wеbѕitе.

3. Another imроrtаnt rеаѕоn is thаt, you mау not bе аwаrе оf lаtеѕt tесhnоlоgiеѕ and tools but thеу will be аwаrе of thе things. Thеу саn ѕuggеѕt уоu best орtiоn whiсh will mаkе a perfect mаtсh your buѕinеѕѕ nееdѕ.

4. When thе wеbѕitе iѕ соmрlеtеd аnd it is оnlinе, nоw you will dеfinitеlу need someone who саn mаintаin it аnd mаkе соntinuоuѕ uрdаtеѕ. They рrоvidеѕ уоu оngоing mаintеnаnсе while you соnсеntrаtе оn your buѕinеѕѕ.

5. Other advantage which thе web dеvеlорmеnt firm givеѕ iѕ ѕеаrсh engine viѕibilitу. Thеу design the ѕitе in ѕuсh a wау that it inсrеаѕеѕ thе viѕibilitу of your wеbѕitе оvеr the wеb.

6. Hiring thе wеb dеvеlорmеnt organization will ѕаvе уоur timе аnd mоnеу. Thеу tаkе care оf уоur website, whiсh automatically ѕаvеѕ уоur precious timе and уоu саn соnсеntrаtе on уоur buѕinеѕѕ. On thе other hand, they are vеrу соѕt еffесtivе, so that wау you save уоur mоnеу аlѕо.

If уоu аim tо mаkе уоur wеbѕitе successful thеn уоu will hаvе tо hirе a professional who is gооd at such tasks. You muѕt аlѕо learn to communicate уоur objectives to thе wеb dеvеlореr and dеѕignеr vеrу еffесtivеlу. The mоrе effectively thаt уоu can соmmuniсаtе your rеquirеmеntѕ thе bеttеr results уоu will gеt, еѕресiаllу if they are professional. Prоfеѕѕiоnаlѕ know whаt thеу hаvе to dо. They аim to рrоvidе thе реrfесt mаtсh tо the rеquirеmеntѕ оf thе сuѕtоmеr whiсh аrе nоrmаllу ѕеt out at the bеginning оf thе соntrасt. Thеу will wоrk hаrd tо ensure that thеу web ѕitе рrоduсеd is tоtаllу ѕесurе. Thеу should approach the jоb аѕ a project аnd coordinate all оf thе diffеrеnt еlеmеntѕ such as соntеnt рrоviѕiоn аnd еаѕу nаvigаtiоn fоr the viѕitоrѕ.

For аnу website to bе ѕuссеѕѕful, thе wеb designer ѕhоuld knоw thеir wоrk well and meet the demands of their clients ассоrdinglу. A quаlitу wеb соmраnу will hаvе a good trасk record аnd mаnу ѕаtiѕfiеd сuѕtоmеrѕ thаt уоu should be able tо соntасt fоr a rеfеrеnсе. Thеу will also bе able tо provide оthеr ѕеrviсеѕ such аѕ ѕеаrсh engine орtimizаtiоn and соntеnt рrоviѕiоn.

Does Your Company Really Need a Website?

Thursday, March 1st, 2018

Your company’s website is your address on the Internet. It is your unique piece of real estate and the place where anyone in the world can come to learn more about you, to interact with you and to find out which products and services you offer. In today’s digital era, your company needs a website more than ever. Here are five good reasons why.

Reason #1: Reinforce your brand identity

Most importantly, your website is part of your overall brand identity online. The best websites will reflect the brand of a company and appeal to the types of customers it is trying to attract. And every aspect of your website’s user experience will further reinforce your brand, emphasizing the values and identity of your organization.

The most obvious place to start is the landing page. This is literally the front door to your online business. Since most Internet users will make up their mind in just seconds if they plan on sticking around, you need to make this landing page as distinctive as possible. Here is where experienced web developers can play an important role, adding images, videos and other digital assets (such as your business logo) to create a powerful online experience that complements your overall brand.

Reason #2: Communicate with customers

A website is not just a marketing and branding platform, it is also a communication platform. The first place customers go to ask questions and find out how to contact you is your website. As a result, the most successful businesses include their website address just about everywhere – in every email newsletter that goes out, every business card that gets printed, and on every social media page they own. They understand how important a website can be.

If you look at the structure of a classic website, it is designed to answer customer questions as easily as possible. There will be an “About Us” page so that customers can learn more about your business and what it offers. There will be a FAQ (Frequently Asked Questions) page, so that customers don’t have to call you directly to get their questions answers.

And there will be plenty of product or service description pages, so that customers can do a lot of their initial shopping before they even enter the doors to your real-world business location. For example, people heading out to a restaurant for dinner have probably already checked out your menu and may already know what they want to order before they even arrive!

Reason #3: Make it easier for Google to find you

Sooner or later, you’ll probably hear the term SEO (Search Engine Optimization) for websites. What this means, quite simply, is that any website can be optimized so that a search engine like Google can find you. A lot of that has to do with the coding of the website, which might not be clearly visible to the average web user. But Google can see it – and that’s all that matters.

Getting found by Google (or any other search engine) is one of the most powerful steps you can do to grow your business online. For example, consider a common Google search query like, “Best restaurants near me.” If you don’t have a website for your restaurant, you’re not going to show up in the first page of search results. In fact, you’ll basically be invisible to Google! Having a website solves that problem, though, because it ensures that you can be found online, and that customers will head to your website, not the website of a competitor.

Reason #4: Create a central hub for your entire digital presence

Your website can act as a centralized hub for your entire digital presence. For example, what if your business has a YouTube account or Facebook page? Well, it’s very easy to include links to those sites on your website. You can also include free downloads on your website, such as a free e-book or a free whitepaper.

Just a few years ago, it was common for companies to several micro-sites instead of one big website. But experience has shown that it is best to have one site that can be a central hub for information. And customers know this – the very first place they will go to find out anything about you will be your website.

The important point to keep in mind here is that websites are dynamic and not static. What this means, quite simply, is that they can be updated as frequently as you’d like. Have a new product to offer? It’s easy to upload photos of that product as well as a short description. Publish a new report, memo or study that you’d like people to see? Again, it’s very easy to update your website with this information.

Reason #5: Sell items online 24/7

Think about the typical store – it’s open only during regular business hours, such as 9 to 5. But that’s not the case online. In fact, you can think of your website as a store that’s open 24/7 to customers all over the world. Many entrepreneurs make it possible to buy items directly from their website. For example, what if you are selling a new piece of artwork? You no longer have to wait for people to visit an art gallery to buy that artwork – you can simply set up an e-commerce storefront and sell it online. You are literally making money as you sleep, how amazing is that? The same is true, regardless of which items, products or services you are selling. Having a website means that you are open 24/7 for business.

As you can see, there are five very good reasons to set up a website today. Just a few years ago, it might have been possible to exist without an online website, but not any longer. In a digital era, where everyone has a smartphone and where any business is just a click away online, not having a website means giving up unique opportunities to communicate with prospects and customers. By having a website, you can develop your brand identity, make it easier for Google to find you, and create a unique address on the Internet where anyone from anywhere in the world can do business with you. So, without a doubt, your company really does need a website.