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How Color Psychology influence Your Opinion About Websites?

Tuesday, October 16th, 2018

The world of colors is like nothing else that you will see in this world, we often say that a happy life is one which is filled with colors. Kassia St Clair gave a comprehensive anecdote about colors and our history in her book The Secret Lives of Colors; she traced the history of human civilization and presented it in a colorful manner. Psychologists believe that we can understand the emotions and the inner strength of a person by his/her perception of different colors. They have concluded after years of research that each color relates to a distinct trait of the humankind. These traits help them comprehend the behavior of the individual and empathize with them.

Have you ever thought why the Red Rose and why the white doves? Why do we imprint a particular stimulus in our minds whenever we see such distinct colors used in various areas? Color Psychology relates to the study of the sighted people to their emotional and mental health. The yellow color is used by taxis because it shines brightly in daylight and even at night from a distance, red color reeks danger, and the feeling of love is also depicted with red, so that implies love is dangerous. Well, are you in love? Think again.

Even though the concept of color psychology is not much prevalent, but still some sectors have made it a norm to inculcate the attributes of this field to enhance their functioning. One such sector is website development and marketing, the developers and marketing strategists have reaped the benefits of color psychology to make their content and endorsement more attractive and having the ability to pique the interest of the viewers.

Color Psychology in Website Development
The science of color psychology is complicated as it entails the flow of stimulus to the hypothalamus in our brain; hypothalamus then sends messages to various glands which release hormones deciding the mood of the individual. According to research done by Kissmetrics, almost 60-90% of an individual’s interest in any website is driven by choice of colors. In this scenario is your website’s colors are not in consonance with the visitor’s imagination, or if it piques the wrong mood, the chances of that lead turning into a customer are meager.

Have you ever wondered that why the health products have a tint of green color in them and why the websites of organizations, manufacturing these types of products are filled with green? Most probably because it is scientifically proven that the color green depicts good health and is a big promoting tool to showcase your love for nature. Color psychology in business branding is of paramount importance for all the organizations, as the right color will drive the customer to your website and help him steer in the direction that you want. A website developer needs to have adequate knowledge about the effect of colors on how people think, feel and behave. It will assist the developer in designing the website that concurs with the emotional strength of the visitor.

The coloring is subjective in nature, people have different choices of their favorite color, and they tend to relate certain emotions with color. Like black is for darkness, evil sand white is for the light and innocence, all these relations with colors helps the individual better judge the emotions of a person.

Which Color To Use For My Website?
This depends on the variety of product that you are selling and who will be your target audience. Finding the right color for your audience can be tiring and is a risky proposition, but some stereotypes attach a specific entity to a distinct color. For instance, kids are known to love the yellow color, for babies and girls the color pink is everything and men, well men have at least three favorite colors, two of these three will be black and white and one other color. Some men also like grey and remember that there are 50 shades of grey.

Here is the most revered color sequence that can be chosen for your website:

  1. Yellow: Kids love this color; therefore it is best to use it if your website informs or sells something related to kids.
  2. Orange: The color orange expresses physique, and hence websites of energy drinks manufacturers use it on their websites. Several food websites also design their website in orange.
  3. Red: The color red is supposed to affect your breathing and pulse. Well, why won’t it? Red is the color of the blood. (You were thinking love?) People often relate red color with fashion, and makeup brands have filled their websites red to arouse the women in buying their products.
  4. Black: If you want to attract the corporate world towards your products, make sure that you use the color black in it. The corporate world loves black as it is the color of excellence.
  5. Blue: We all love the color of the sky, blue is the color that can be used in the development of any website except those which manufacture food or related products. It has been proven that the color blue is known to restrain appetite.
  6. Pink: You want to sell anything to girls, make sure it has pink. Girls can buy a pink car tire for what it takes. If there are girls involved pink is your tool.
  7. White: Well, white is white. You can use it anywhere.

These colors only present the tip of the iceberg when we talk about color psychology in marketing; the overall impact of colors on humans is still a debatable subject. Psychologists have been finding out ways to inculcate the color therapy in the treatment of various disorders and amalgamate the whole concept of the human mind and its relation with color into one universal concept.

Color Psychology in Marketing and Advertisements
The putative dawn of science of colors started when Isaac Newton discovered the 7 colors of VIBGYOR after passing white light through the prism. From 1666 to the present day we have come a long way to understand what colors mean to us and what piques our liking towards them. Colors are used to depict various qualities, colors are bold, they are strong, they are evil, they reflect serenity, calmness, vigor, happiness, sadness, death, reincarnation, victory, peace, danger, war, and what not. Majority of human emotions can be expressed with color. Not only this, but colors can also mold our behavior in a positive or a negative subject to how we perceive that color. Some people are afraid of colors and some love colors, painters can express everything in their mind and heart through colors.

In this scenario, the marketing strategists have been known to use these colors to their advantage and attract a number of customers towards their products. With a better understanding of color psychology in advertising, they can develop a propitious advertisement which is revered for making some noise in the market. Today’s market is all about showing the audience what you can do, marketing is an effective tool to steer the market towards your products and make sure that your products are most widely accepted by the people.

Not only for attracting people, but colors and branding is also used for diverting people’s attention to other products. In India, it is a rule to design the covers of cigarettes and other tobacco condiments as unattractive and repelling so that people would not buy these products. As per UN, to decrease the intensity of smoking in America the manufacturers were instructed to design the covers with dull colors, the results were amazing as 30% people in America reduced their cigarette intake every day. This is the power of advertising and how it can help you mold an individual’s opinion.

The endorsement banners and signboards are designed after due care, sometimes wittiness combined with the right colors and right words can make a big difference. Choice of words also matters a lot when you want to throw the right pitch at the audience.

The distinction between who likes which color is rather imperative to comprehend for the designer, it is not worthy of spending your money when the advertisement you posted online or on some billboard is ignored for want of right color choice. The subconscious mind of every human being is trained to relate some color with a trait. These synchronizations of our brain with colors are what drives our opinion and molds our thinking regarding that product or entity.

Color psychology in business branding has been a rather important subject in today’s competitive world, companies are shouting by using distinctive and unique color combinations in their logos, brands, advertisements, and websites. But still, the psychologists are perplexed with some of the fundamental questions that how a human mind relates to colors, what drives them to make their judgments about black or red? Questions like these make us believe that the world of colors is not what it seems to be, it is much more than that.

To quote Kandinsky “color is a power which directly influences your soul,” colors are indeed what we all need in our lives.

How to Stay Motivated During Difficult Times

Tuesday, September 11th, 2018

You want to finish a file, to learn a foreign language, to honor a deadline, etc. and you have a strong intention to go forward, but sometimes you get frustrated when you go through the smallest pitfall or surrender to the first temptation. How to resist? How to stay motivated to keep going forward? This is what I will explain below.

Everyone can have moments of disappointment, even the strongest people. That’s why it’s very important to learn how to stay motivated under any circumstances. Motivation is the fuel of your success. It will allow you to deal with all situations to become what you want to be. It is motivation which makes you set your goals and commit yourself to achievement of the same.

Lack of motivation can occur in different ways, and it is usually very difficult to find the resources to move forward at such times. Do not worry, this phenomenon can affect everyone, regardless of age, physical condition, gender, or social position. Lack of motivation is not inevitable, and you can, if you want, discover how to stay motivated under all circumstances.

Important ways to stay motivated during difficult times:

Expect a positive thing to happen to you and you will get what you expect. If you want something good to happen to you, this thing will happen. Every day look in the mirror and say “some good things will happen to me today!! “

Take control of the things you can control, and do not worry about the rest. You must understand that some things are in your control, and others are not. Things will never go perfectly, but the sooner you get past these things, the faster you’ll succeed in your projects.

Listen to positive information. If you feed on positive information all day, it will keep you motivated. Go to the library or on the internet and find a book that will give you that booster effect. You must be able to make the best of things to keep motivation!

Surround yourself with positive people as often as possible.Overly negative people will fix your mind on bad things and prevent you from focusing on your goal. Avoid these people and do not even talk to them because if you talk about your projects they will try to dissuade you from starting and cut your motivation.

Say positive things!Do not underestimate the power of words. Say positive things about any subject regardless of what is going on around you. You can write positive sentences and place them in your apartment to see them every day to stay motivated during difficult times!

Learn from your mistakes rather than repeat them.We all make mistakes; the solution is to learn from these mistakes and keep moving forward! Feel free to evaluate yourself and find out how you could act next time. Cherish and record all positive corrective steps you take to make yourself a better person!

Have a plan. There is a quote that says: “If your plan failed, it’s that your plan was to fail.” If you take the time to make a plan to reach your goal, you will know the process from beginning to end to get there. Identify the three most important points to accomplish in the next three days and start with these points to motivate yourself.

Celebrate your successes, big or small! Congratulate yourself every time you achieve one of your goals, big or small; whether it is the success of a new investment, the completion of a project or just completing one of the steps towards your goal! This little tip will be enough to increase your motivation during your projects.

Cultivate your gratitude! Our lives are filled with miraculous things. We’re not paying attention to it anymore as we take that for granted, and complain about all kinds of things. I do it myself, all the time. But when I catch myself doing that, I also remember being grateful. Life is suddenly softer. Is your job boring? You may be grateful that you have a job, a roof over your head, food every day. You might be grateful if you have friends or someone who shares your everyday life. You are alive and it is such an amazing gift.

You may be grateful for your health, if you have it. Or if you do not have a perfect health but you have your 2 legs to walk, then you can be grateful for that. If you do not have legs, maybe you have eyes to enjoy the view of a sunset. And if you do not have the view, maybe you can listen to music, and so on.

When times are tough, you might not see it all. But know that if you focus on the positive, you will always find something that will make you feel grateful.

Have compassion for yourself! Suffering is part of our experience as human beings. Whenever we feel pain and fear, we can recognize it. At the same time, we can wish for the end of this suffering. Be good with yourself. By having compassion towards ourselves, we can turn to the person next to us. We can recognize that others are suffering too and just want to be happy. Then when someone is unleashed in anger, we can recognize that this person suffers like us. This is the moment to wish him happiness and not to live in this suffering.

Live every life experience fully! Too often, we just want to have certain kind of life experiences: good things, comfortable things and enjoyable experiences. And yet, the reality is different. Life gives us much more to experiment with: anger, frustration, loneliness, grief, etc. These experiences are inevitably part of our lives. We can rebel against that, which will only add more of these experiences.

We can also accept everything in our lives by being compassionate with ourselves when things are difficult. No matter what happens, we give ourselves love and gratitude. It means accepting what is and accepting ourselves as we are. It is also the end of the illusions of a perfect life. It’s not easy, I admit. At the same time, it is this type of openness that leads to a much deeper happiness.

Know that happiness lies within us!All the pleasure, the well-being coming from others or circumstances is only temporary and will not last. When we look for happiness outside of ourselves, it leaves us in a permanent state of lack. Realizing that happiness comes first and foremost from within ourselves will make us able to access it at any moment.

What is the source of this inner happiness? I find it by doing the things that make me happy. These things could be related to the outside but in reality they are available no matter where I am. At a difficult time, if you can find happiness in you, then no matter what happens outside, you are no longer affected as before. Whether you lose your job, you get sick, you go through a divorce, you can always find that happiness independent of the circumstances. It is there if you choose to use it.

How to Overcome Low Self-Esteem and Value Your Self-Worth

Monday, September 3rd, 2018

During our life, we have often had to deal with a multitude of problems, which have affected us psychologically and caused very important sequels. Our way of thinking is then affected, and the same applies to  the image we have of ourselves, which has an influence on self-esteem, because we feel inferior or unable to overcome obstacles that stand against our life.

Self-esteem is self-worth, which is built up throughout our lives, especially during adolescence. To have a low self-esteem is not to see oneself as one really is. Thus, low self-esteem rhymes among others with self-accusation, polarized thinking or emotional reasoning. It is very difficult to overcome the low self-esteem. However, there are techniques, methodologies and other ways to change the way we think and enable us to have better self-esteem.

Low self-esteem can affect not only our emotions, but also our health and our daily lives, as it prevents us from experiencing success. In addition, having low self-esteem can hinder our education, career, as well as our relationships with others. A low self can lead to sadness, melancholy, depression, shyness or other equally negative feelings.

For example, to have a better self-esteem, it may be good to stop comparing oneself to others, because by comparing ourselves to our loved ones or those around us, we completely forget our identity. There will always be people who will do better than we do, so there is no point in living according to others, comparing to them, or aiming for the same goals as they do. You have to have your own identity and set your own goals to achieve.

To have a better self-esteem, we can also change our way of seeing things and turn the negative into positive. Life will always be punctuated with obstacles and difficult problems to solve, but we can also see it as a lesson that will help us understand life in a better way.

Finally, it is also important to accept yourself and feel good about yourself. You have to accept your body, your way of being, and what you have.

It is important to set goals, a personal strategy to overcome the fears that are inside us and to love ourselves a little more … and therefore, to have a better self-esteem.

How to achieve success by freeing yourself from low self-esteem?

How can we attain anything if, at the same time, we think deep down we do not deserve it? How can we do anything while we say to ourselves that we are not able to do it or that we are not entitled to it? It is the terrible contradiction imposed on us by the lack of self-esteem.

It is indeed thanks to self-esteem that we recognize our value, that we can face the difficulties and give our existence the colors it deserves. But how do we get there if we miss it?

What is self-esteem or lack of self-esteem?

Imagine that you have little money in the bank; this lack enjoins you not to incur significant expenses, and not to foresee holidays or consequent purchase. You must inevitably restrict yourself. When you lack self-esteem, you live with the feeling that you cannot invest in anything. You have little or no reserve to support you to advance in life.

Self-esteem is the capital you need to progress, to be able to bet on yourself and your abilities. Indeed, self-esteem develops through the recognized small or large successes that you achieve throughout your life because they demonstrate your ability to succeed in a number of areas. They give you the feeling of your personal worth. Self-esteem and self-confidence enable you to develop the boldness, fearlessness and courage you need to succeed. The less esteem a person feels for themselves, the more they will tend to believe that he/she has nothing to bring to others or to the community, and that he/she is unable to succeed.

Yet we all have an intrinsic value linked to our very nature as human beings; we all have abilities that we need to learn to use to discover that they are there and that they are part of us. If we do not learn to use them and therefore to discover what we are really capable of, we live with the idea that we are “good for nothing”, that we cannot achieve anything positive and that we do not deserve to succeed or have what we want.

However, everyone has the right to happiness and success; it is not even a right but a fact. Unfortunately, because of this low self-esteem, we do not allow ourselves to succeed or be happy. In fact, we can even completely obscure this idea so it seems unthinkable.

Lack of self-esteem and abuse

The low value we place on ourselves because of lack of self-esteem gives us the feeling that we have little value and that we do not deserve to have a fulfilling life. Lack of self-esteem pushes us into unrewarding relationships, a job in which we do not flourish. The mistreatment we suffer from others – mockery, humiliation, physical abuse, etc. – come from the negative self-image we have of ourselves, and such negative self-image prevents us from asserting ourselves in the face of our aggressors.

Lack of self-esteem and success

As we have seen above, self-esteem is our capital. If we are aware of our successes, large or small, that we have accumulated throughout our existence, in the face of a failure, it will be easier for us to recover because we will know that we have the capacity to succeed. We will even be able to take advantage of a flip side; which is more difficult for the person who lacks self-esteem and who will see in this failure one more proof of his incapacity to succeed. It is not necessary to have achieved feats to have a good self-esteem, as we will see later. Just be aware that we have capabilities, that we have used them many, many times, that we are counting far more successes and successes than we think.

How to develop self-esteem

Relaxation at the service of self-esteem

To free oneself from the lack of self-esteem, there is nothing better to start with than the practice of relaxation, especially if it is a self-concentrating relaxation. Why? Because the goal of this form of relaxation is to turn the consciousness towards oneself, in other words to be attentive towards oneself. This approach is very effective as it helps you see yourself from another angle and to establish a better relationship with yourself.  Regular practice of this form of relaxation will gradually create a more respectful bond with oneself and help increase self-esteem.

Count your past successes

As we have seen previously, the lack of self-esteem makes us underestimate the value of what we do, unable to see that we are much more capable than we think and that we have everything we need to succeed. Take the time to write down everything you’ve done in your life. You could separate different periods of your life, for example from your childhood up to 20, then from 20 to 40, and so on. Depending on your age, divide your life into 3 parts and write down what you have achieved during each part.

For example, when you have learned to ride a bicycle, when you have learned to read and count, your first degrees, etc. In short, write down everything that constitutes the big or small successes you have achieved. Do not trivialize them because each of these achievements prove that you are able to succeed and if it worked for these areas, it can certainly work for many other things. Just think about it. For each of these achievements, be proud of yourself, as you might have liked it when you were successful.

Self-help at the service of self-esteem

Positive affirmation is a very powerful practice that can greatly help you find or develop a healthy self-esteem. For this, put yourself in a state of receptive mode (mental relaxation) because the effect of positive affirmations becomes more powerful in such state.

When you feel well relaxed and at peace, calmly repeat: “I have the right to have a successful and happy life as much for me as for others”, “I have the right to … (put here your objective), “Everyone has the right to succeed.” Do this as often as possible with every imaginable variation. People who lack self-esteem have great difficulty in recognizing this right; they think they deserve neither to be happy nor to succeed.

Self-esteem a guarantee of success and happiness

How to be happy if we think we do not deserve it? How to succeed if we think we are not entitled to it? It’s simply impossible. Self-esteem is essential for anyone to have a happy and successful life from every point of view. Moreover, it makes us much more capable of loving and respecting others because respect for others begins with respect for oneself.