Archive for February, 2018

什么是社交媒体营销

Wednesday, February 21st, 2018

社交媒体营销是数字营销的一个分支。它会涉及运用到各种各样的社交媒体平台上,包括facebook,twitter,instagram  还有linkedin。

首先,最基本的你可以设立一个社交媒体账户,例如为你的生意和品牌注册一个facebook 的页面或twitter的账户。你可以用这些页面和账户跟客户相互交流  让他们知道即将到来的活动和推广,提高竞争力,在后台为你的生意提供更新。

一旦客户在 你的facebook页面点赞,或者关注你的twitter,每次你更新你的账户,他们都能收到信息。因此,如果你经营一家餐厅或者俱乐部,你可以周一发布一个推广(例如只针对你社交媒体关注者的一两个特别活动)。这里关键是不同的社交媒体平台要更新不同的内容形式,以激励使用者关注每一个。

当你设置了基本的社交媒体账户,下一步可以尝试着在平台上做一些广告。例如,在facebook上发布一个高度针对性的广告活动,时间长短不限。最棒的是,你可以将广告活动设置成指定人群可见。比如说,如果你经营一家餐厅,在facebook上的广告活动,你只想对距餐厅10英里的人可见(为什么把广告费浪费在住的很远,永远也不可能过来的人身上呢)。

当你尝试学习什么内容会跟你的客户产生共鸣时,可以尽量选一些有趣的吸引人的内容。例如,在instagram上分享照片,你可以将照片做成”故事集“来更好的分享你生意上的故事。或者在facebook上传一些视频(特别是现场视频),据说是最有效的有趣的社交媒体内容形式。

除此之外,你可以尝试着通过一些社交媒体达人来推广你自己的社交媒体账户。如果你在某些特定领域,例如时尚,旅游和美容,这是一个非常庞大有力的营销形式。例如,假如你是卖年轻时尚女装,你可以找一个这个方面的时尚达人,这个人可以在他的社交媒体账号里面推广你的产品和店。这些时尚达人都有好几万的粉丝,而非几千,即使只有一小部分人买,也是很高的投资回报。

可能看起来似乎很容易自己建立一个facebook的页面或者一些基本的社交媒体账户,但是如果你真的想要取得一些成效,甚至想要尝试一些更加复杂的社交媒体营销形式,你应该考虑请一些专业的人来做。你所有的社交媒体平台应天衣无缝的结合起来使用,请一个专业的人就会有很大的优势:能确保你所有的社交媒体账号不但畅通运行,而去会相互完美配合。

How to Survive in China As a Foreigner

Wednesday, February 21st, 2018

For many Westerners, China can often appear to be a vast, inscrutable nation with an ancient past and a very modern future. The first big wave of Western expats started to make their way over to China about 20 years ago, and these veterans of life in China have started to develop some very helpful tips on how to survive in China as a foreigner. What follows is a look at some of the key tips to getting along in China and making the most of your stay there.

Tip #1: Learn as much Chinese language as you can before making a long trip

In order to really appreciate the local culture and meet as many Chinese people from every walk of life, you have to know the language. The good news is that there are plenty of ways to learn basic Chinese before you even arrive overseas. For example, Western expats typically use websites like ChinesePod.com to pick up some useful phrases and helpful expressions. Chances are, your landlord won’t speak English, and basically no taxi drivers will speak English, so you need to be prepared ahead of time. At the very least, invest in a helpful phrasebook.

Tip #2: Understand the value of your foreign passport

One of the first tips you’ll learn about thriving in China is protecting your passport wherever you go. Your Western passport is arguably one of the most important things you will own when you live in China. According to expats who have learned the hard way, the street value of a U.S. passport these days is anywhere from $5,000 to $15,000.

And, unlike Western nations, where you rarely if ever need your passport, your passport is vital on a daily basis in China. If you are booking a hotel or train, traveling between cities, or just interacting with a local Chinese bank, you will almost always need to show your passport. Most experienced China travelers keep multiple photocopies with them at all times, and know exactly who to contact if they lose their passport in China.

Tip #3: Be willing to experiment with food options in China (but not too much)

One of the real pleasures of living in China is the sheer variety of foods that you will encounter. Almost every city has a large local market, and most people don’t hesitate to eat food right on the street from local vendors. However, this presents its share of challenges for any Westerner because you do not always know what is going into your food. Stories are legion about “lamb meat” actually being rat meat, and about recycled garbage showing up in meals.

And there’s one other fact about life in China that might strike a Westerner as being a bit odd, and that’s the real safety issue of cooking oils used in China. As much as 30 percent of all cooking oil used in restaurants is not olive oil or vegetable oil; instead, it is something known as “ditch oil.” To be charitable, this is reused oil that could be from just about anywhere.

Thus, taking these two facts into account, many experienced travelers advise avoiding all meat while in China, and strictly controlling how much of their food is cooked in oil. You can still shop at the local market, of course, but mostly focus on fruits and vegetables that you recognize. And only eat at restaurants that you trust.

Tip #4: Be prepared for a lot of curious locals

Westerners in China are still somewhat of a rarity, so if you have classic Western features – such as blue eyes, light hair and fair skin – be prepared for a lot of curiosity. Sometimes, it can feel flattering, because there is still a certain amount of prestige associated with hanging out with Westerners. But it can also be a bit stifling – some expats report being mobbed by photo takers, almost to the point where they feel like they are celebrities and every Chinese local with a camera is trying to take their photo.

Tip #5: Pack enough warm clothing for a surprisingly cold Chinese winter

When people think about the coldest nations in the world, China is usually not at the top of the list. However, many northern Chinese cities get very cold during the winter, and most Western expats find that they have significantly under-packed. That leaves them scrambling for the right warm clothing at a time when most quality goods from the West are still very over-priced.

And one more factor at work here is the fact that many Chinese buildings are not properly insulated in the first place. Buildings are not heated to the same warmth as in Europe and North America, and the poor insulation only compounds this problem. Sooner or later, you might even have to buy a portable electric heater.

Tip #6: Get ready for culture shock when interacting with local Chinese

Many of the stereotypes of Chinese people are, however uncomfortable it might be to admit, largely true. Coming face-to-face with these stereotypes while in China can cause culture shock. For example, many Westerners will joke about the rudeness, selfishness and just plain ignorance of many people they encounter.

But you have to see the big picture here. Remember: China has had a very turbulent past, and that has led to a lot of behaviors that many in the West might perceive as just “bad manners.” Examples include people pushing in lines very aggressively, being dishonest when engaging in basic transactions, and even random people (including old women) screaming at you if you’ve done something wrong.

That being said, China is a wonderfully complex and diverse country and one that has a lot to offer even the most jaded traveler. Whether you are traveling to China for an extended vacation or moving there permanently for work or school, it certainly pays to have advance knowledge of what to expect and how to get by. Using these six tips above, you will be well positioned to survive – and even thrive – in China as a foreigner.

Ways To Manage Comments On Your Blog

Sunday, February 18th, 2018

Managing comments on your blog is part of being a blogger and ensuring that you reach out and communicate with your visitors.

Although some bloggers might find managing comments a trivial task, it is no doubt an essential aspect of blogging. You can easily control the kind of comments on your blog as well as efficiently interact with your visitors.

In this article, we are going to show you ways in which you can manage the comments on your blog efficiently:

Determining The Comments Appearing On Your Blog

You can decide the kind of comments that will appear on your blog, as you filter off the unnecessary comments. Most blogging platforms do allow you to do this, by setting the comments that will be seen on your mail for approval before they appear on the blog.

With this, you can disapprove comments that you find offensive, or that may derail the topics from appearing on the comments of the blog.

Applying Comment Policy

It will be a good idea to let visitors know what you will allow and what is not allowed in your comments section. Most bloggers do provide a comment policy for readers to get to know what is permitted and prohibited.

It is advised that, even though you do not place these comments policy for readers, you should have one on your own as a guide or reminder to what you will allow on your blog.

Respond Promptly To Comments

One way of keeping visitors coming back to your blog is to respond promptly to comments on your blog. This will keep readers interested in the blog for a long time and continues the conversation going on for long time. Also, readers will become more engaged as you provide solutions to their queries.

One of the standard tips of blogging is to keep visitors engaged for as long as possible, and you can do this by responding to their comments.

Keep Them Coming back By Redirecting

You can always direct your readers to a previous link or get them to take actions, such as buying a book or clicking a link. This action will likely solve their problems and also benefit you in one way or the other.

This is a typical tactic by bloggers to get visitors to take actions on their blog as you should learn not to give all information for free. With this, you can benefit from taking time to respond to comments on your blog.

Stay Away From Trolls, Bullies, Religious and Racist Comments

You should not waste time and energy in responding to trolls, bullies, religious or racist comments as you will just be amplifying their voice. If they manage to beat your spam blocker and get to your comments undetected, ignore them and do not derail from the topic.

You can easily block those that are involved in such activities, and they will not be able to comment on your blog post anymore.

Your blog comments are as important as your blog post, and if you were previously not paying attention and responding to your visitors’ comments, then you should start immediately.