Archive for January, 2018

Blogging in English For Non-Native Speakers

Tuesday, January 30th, 2018

For many non-native speakers, the very idea of blogging in English might seem to be completely insurmountable. Coming up with unique ideas and concepts for blog posts might be easy, but how can you convey these thoughts and ideas online if you are not fluent in English? Fortunately, there are many different solutions to this issue.

Opt for images, not text

Perhaps the most popular solution is to focus on images and video, and not text. This simplifies matters considerably, because you only need to provide a few basic captions to the images. And, if you opt for video, you might not need to provide any text at all. You could simply embed a link to the video right within your blog.

For example, let’s say that you are a restaurant owner based in Houston, Texas. Your business specializes in authentic Mexican cuisine, and your primary customer base is the city’s Latino community. You are now looking to expand your presence in the city, and that means launching an English-language blog. You could use this blog to showcase examples of menu items with a series of beautiful photos. For each photo, you’d simply include a brief caption of the name of the dish. Or, you could use your blog to introduce visitors to the various members of your team – such as your new celebrity chef or your “employee of the month.”

Use online tools to edit and translate text

Another solution is simply to write in your native language and then use an online tool like Google Translate to translate the most difficult parts into English. This can often produce a working translation that you can then edit with a tool like Grammarly. Or, if you have other team members (or family members) who are fluent in English, you can ask them to review and edit what has already been written or translated.

Another option is to provide two versions of a website blog, one in your native language and one in English. In Europe, for example, it’s quite popular to provide multiple versions of a website for people speaking different languages. There will often be a button that toggles on/off between English and another language (German, French, Spanish, Italian, etc.). You could adapt this same solution for your blog.

Use short-form content that’s based around lists

Finally, another option is to limit the type of text-based content that you will be creating for the blog. A blog doesn’t have to be a long, rambling essay. It can just be a “listicle,” which is really just a brief list of items. This is a very popular form of content made popular by sites like BuzzFeed. For example, if you are a restaurant owner, you might post a list of “Top places in the city to buy fresh, organic food.” This type of content provides immediate value to the reader, but is easy enough to create without the need to be completely fluent in English.

While it’s possible to set up your own blog and provide content for it on a regular basis, it’s preferable to hire a professional blogging agency or other expert who can help to set up your blog and post content on a regular basis. It really depends on how comfortable you are with your level of English proficiency and how much it matters to your core audience.

为什么应该开博客

Thursday, January 25th, 2018

对于许多生意来说,经营博客是一个在竞争激烈的行业中脱颖而出的重要方法。那么通过经营博客又有哪些好处呢?

拉近跟客户的距离

顾客是上帝,但是你对你的顾客的需求真的又了解多少呢?博客拉近了你跟顾客的距离,了解客户需求。每次更新博客,还会收到顾客的评论和反馈。

甚至,如果你要统计一些基础数据分析(例如谷歌数据分析),你可以看到浏览者来自哪里,访问了哪些网页还有因为google什么而被引入网站等重要信息。

提高网站搜索排名

正如你已经看到的,谷歌是经营博客的一个重要考虑要素。如果你要你的生意更吸引眼球并出现在搜索第一页,其中一个办法就是经营博客。因为谷歌的搜索程序很明确即寻找会定期更新的网站,这样会带来很多新的流量。

既然定期更新博客可以吸引许多顾客流量并得到反馈,许多搜索引擎专家建议在网站上增加博客链接。这是很重要的一点—当你的博客成为一个独立的网站,就能够快速有效的链接到你现有的网站中。

建立新的顾客流

如果你经常性的更新博客,这不仅仅让谷歌更容易搜索到你,同样你的顾客也更容易发现你。这也就是为什么你要在微博更新顾客已经在搜索引擎的内容。例如,你是一个五金店,想一想各种各样顾客问的还有在网上搜索的关于家居装饰的东西,根据这些询问来更新一篇文章。当然,这都取决于你如何聪明巧妙的运用你的博客。

成为行业中的思想领导者

各行各业都有“思想先驱”,走于时代前列的领域专家。当你用心经营博客,慢慢培养你的读者    ,你也会成为潜在的思想领导者。每次你被邀请去当地商业聚会,交流会或者贸易会参加活动,你会形成你的人际网,推广你的生意。

那么怎么样开一个博客网站呢?我的建议是找一个专业的网站开发人员来帮你建立设置一个博客网站,那样你就可以专注于写你的自己的故事还有能吸引新顾客的内容了。