Archive for August, 2017

Why You Should Start a Blog

Saturday, August 19th, 2017

A blog is absolutely indispensable for most business owners: it will help you draw unprecedented traffic, establish yourself as an expert and as a trusted friend to your customers, allow you to create more value, gain more customers, gain and share testimonials, and earn more money.

Having a blog allows you to have ongoing conversations with customers, where any other customers and prospects can personally witness how you deal with concerns, answer questions, and provide value.

You can also create polls and surveys to quantify your effectiveness and get real-time feedback on what your customers like and want to see improved. This type of interaction also tends to create a sense of community amongst users, and community translates into loyalty, and loyalty means increased sales.

A blog gives you more transparency, honesty, and accountability, and your customers will respond to that. It also happens to be one of the best ways to drive up your ranking in Search Engine Optimization, which means increased traffic to your site.

In short, a blog for a small business owner means more traffic, more customers, more feedback from the market, increased value to customers, and ultimately more revenues.

“These are all good things,” I can hear you say, “but I’m not a good writer!”
This is one of the best parts of the whole deal: you don’t even need to be a great writer to have a world-class blog and draw tons of traffic! Let me write your blog for you professionally.

This is an excellent service for small business owners who want to leverage a blog, but simply don’t have time to give it justice. Simply fill out this short form describing what you would like to write about, I will ghostwrite it for a nominal fee, and you get all the credit and benefits!

“What if I’m not a business owner,” you say. “Why should I have a blog?
Even if you don’t have a business, with a blog you can stay connected with family and friends, publish your passions and values to the world, network, create community, educate, share, create, discuss, and most of all, have tons of fun!

Best of all, with blog templates, your blog can also be a fully functional website, complete with a product store, static pages, forms, pictures, links, and more!

Most importantly, however, you should know that maintaining a blog can actually be an excellent business for you, as many professional bloggers literally generate $4,000 per month or more from their blog alone. Who knows, this might end up being a full-time job that you love and that makes you an excellent living!

Isn’t it time for you to start your blog?

What is “Short Selling”?

Saturday, August 19th, 2017

After binge-watching season 1 and 2 of Billions my interest in the stockmarket got a big boost. In the TV drama they use a lot of stockmarket lingo which in the beginning was quite difficult to keep up with. To teach myself more about stocks and maybe even help some of you understand Billions I have decided to write some blog posts on the topic from time to time.

In Billions they several times say “go short”. Short selling means the sale of a security that actually is not owned by the one selling it, it is the sale of a security the seller has borrowed.

The motif behind short selling is that belief that the security’s price will go down, making it possible to buy it back at a lower price to make a profit.

Short selling is prompted by speculation or by the desire to hedge the downside risk of a long position in the same security or a related one.

This technique should only be used by experienced traders who are familiar with its risk as the risk of loss is theoretically infinite.

Further clarification of the technique. Trader A believes that the stock SS which is trading at $50 will see a decline in price.Trader A therefore borrows 100 shares and sells them, he is now “short” 100 shares of SS since he has sold something that he did not own in the first place.

A few days later, SS reports bad financials results for the quarter and the stocks falls to $45. Trader A decides to close his short position and buys 100 shares of SS at $45 on the open market to replace the borrowed shares. Trader A’s profit on the short sale (excluding commisions etc) is therefore $500. (100×50 = 5000 100×45 = 4500 5000-4500=500)

Another example is that trader A did not do as described above but decided to leave it open to earn more on a further price decline. But lets assume a rival company swoops in to acquire SS because of its lower valuation and announces a takeover offer for SS at $65 per share. If trader A now decides to close the short position at $65, the loss on the short sale would amount to $15 per share or $1,500, since the shares were bought back at a much higher price.

An interesting chronicle

Tuesday, August 15th, 2017

Today I read a chronicle in the Swedish newspaper SVD with the title “I am so tired of the naive Swedes”.

The author write that after spending the summer in Sweden she learned about the new focus in Sweden on membership groups. Everywhere she got the question if she is a member or not. From the candy store to the book store, everybody has a membership to offer.

To become a member you usually have to give the store your e-mail address and your social security number. This is the scary part in Sweden, how often you need to provide your so personal and private social security number.

The author of the chronicle is reluctant to give her number as she has experience regarding how similar information is handled in other countries. Most other countries handle such information with more care and usually does not require the person to provide it for such a simple thing as getting 20% discount on a book.

This is where the Swedes are naive. If you tell someone you don’t feel comfortable about providing your social security number they usually will reply something like; “So strange, for me it is no big deal to do it since I have nothing to hide.”

It is not about having something to hide, it is about having the right to keep certain things private. Imagine having a government who is not so interested in the personal integrity. Or just imagine a similiar crisis to the one that actually occured at The Swedish Transport Administration where lots of personal information was handled incorrectly.

As someone who has had his social security number stolen and misused by others I am very reluctant to give out my information, not because I have something to hide but more because I know what hell will break lose if something as important as your social security number gets in the hands of bad people.