Archive for May, 2017

Good Copywriting Is The Secret Sauce Your Business Needs

Wednesday, May 17th, 2017

If you want more traffic and more money, you need to nail your copywriting.

Copywriting is the art of “selling in print”. That is, it’s using words on the page to persuade people to do stuff… click links, sign up to email lists, and buy products.

And while you need to use keywords in your content to rank in Google, no one’s going to care about your content unless you’ve written it properly… in an entertaining, interesting way that ALSO leads people to the next step in your funnel.

That’s why copywriting is so important. It’s essential at every step of the process, from your headline and meta description, to your blog post opening, to your landing pages, and so on.

That’s where John McIntyre at The McMethod comes in.

John is one of the world’s top email copywriters, and has made a career out of selling with words.

He recently published an excellent post called “What Is Copywriting?” that explains what copywriting is, why it’s important, and exactly how to create copy that converts.

Click here to read John’s post.

Sort of a review of ‘The Founder’

Tuesday, May 16th, 2017

I had been looking forward to watching the movie ‘The Founder’ for a long time but now after I have just finished it I am wondering what I was so excited about?

The movie is about Ray Kroc, the man who made McDonald’s global. The title is a bit confusing since Kroc is not actually the founder but describes his approach to success; if you want it, go out and take it – even if it belongs to someone else.

Michael Keaton stars as Ray Kroc, a salesman of multispindle milkshake mixers out of the trunk of his car. After visiting almost each drive-in burger joint in the US Kroc had developed an eye for the business and instantly appreciated the efficiency he saw at the McDonald’s hamburger bar in San Bernadino, California. The owners and founders of the McDonald’s hamburger bar, Dick and Mac McDonald devised a cleverly speedy system for delivering burgers from grill to customer in a rapid way never seen before.

To make a long story short. Kroc didn’t come up with the burger system but he has a talent for branding and realizes that ‘McDonald’s’ is the perfect American brand. He recognizes that the sturdy name offers a sense of small town comfort and a long with the golden arches designed by Dick McDonald as an architectural beacon of family gathering and food, the church of fast food was born.

It’s a fascinating movie about a fascinating enterprise but sometimes a bit of a sleeping pill. However, it is a good story about a man, Ray Kroc, who isn’t the most talented one but have the spirit to succeed at any cost and to step on anyone to get ahead.

It resembles the world of today. Too often nice people (here the McDonald’s brothers) get stepped on by others.

How to Add a Free SSL Certificate to Your WordPress Site

Friday, May 12th, 2017

If you’re selling products or services – or handling sensitive information – on your website, it’s vital that web users feel able to use your site with confidence. SSL stands for Secure Sockets Layer, and this technology was originally developed and launched in the 1990s. SSL produces a secure, encrypted connected between your server and the browser of your visitor so data can be exchanged without falling into the wrong hands. Read on if you are interested in adding a free SSL certificate to your site.

What is an SSL certificate and why do I need one?

An SSL Certificate enables SSL on your site. When you visit a site with an SSL certificate, you will normally see an icon of a padlock, and you may see a green address bar. When you have installed your certificate, the URL can be changed from http:// to https://, showing users that they are protected by SSL. The certificates are distributed by Certificate Authorities or CAs.

Without this kind of encryption, the information being transmitted can be seen and stolen by others. In the past, site owners always had to pay for SSL Certificates. However, things have changed. Let’s Encrypt is a free open certificate authority designed to provide free SSL certificates to the public. The service is part of the Internet Research Group and gets funding from a range of big-name companies like Google, Facebook and Mozilla.

How can I get a free SSL from Let’s Encrypt?

Many people add free SSLs from Let’s Encrypt by signing up with hosts that offer built-in integration. Two hosting providers offering the integration include SiteGround and Dreamhost. To enable Let’s Encrypt in SiteGround, you need to head to the security section in your cPanel dashboard and click on the LE icon. You’ll then see the install page for LE and will need to choose the domain name where the SSL will be used and give an e-mail address. Once it is installed, you will be given a unique SSL certificate. You then need to update your WordPress URLs and fix insecure content issue. Find out more about that later.

If you’re using DreamHost, head to your dashboard and click on secure hosting in the Domains section. Click ‘Add Secure Hosting’, select your domain and check the box that asks you if you want to add a free SSL certificate. Click on ‘Add Now’ and you will see a success message. Again, you still need to update your WordPress URLs and fix insecure content issue.

What if I am not with DreamHost or SiteGround?

The procedure for adding a free SSL certificate is not quite so straightforward if you’re not with a web host that offers simple integration. The process can vary depending on who your web host is, so it’s wise to refer to them to ask them what you need to do to add the certificate.

Switching your WordPress URL to https

Are you now ready to move your WP URL from HTTP to HTTPS? You need to change the URLs in your WP site so your site is secure. If you have a brand new site, you can simply go to the WP admin area and look at settings. Update the WP and Site URL to use https and save your changes.

Are you working on an indexed site?

If you’re working on an existing site, it will probably already be indexed by search engines. This means you have redirect all traffic to the new URL. You can do this by installing and activating the Really Simple SSL plugin, which detects your SSL certificate. Set your site up to use the plugin. The plugin will fix insecure content issue.

Updating Google Analytics

Do you have Google Analytics? If so, don’t leave this page just yet as you need to update its settings so your new URL with https is added. You can do this in the Admin section in the GA dashboard. You then need to click on property settings under your site, click on http and select https. Remember to save your changes. Hopefully, this guide will have made the process of acquiring a free SSL certificate more straightforward.