Archive for August, 2016

Blogging Platforms: Top Ones You Can Work With

Monday, August 29th, 2016

Blogging gives you an opportunity to connect with the world. From blogging to promote a business and blogging to connect with others on a personal level to blogging to express your passion and blogging to lend your voice to popular discourse, the key aim of blogging is to get yourself to as many people as possible. This piece takes a look at the different blogging platforms available to you today.

WordPress
WordPress comes in two forms.  WordPress.com and WordPress.org offers varying levels of customisation and control but combined, they make up a sizeable chunk of the blogs on the web today. With WordPress.com, you get free domain and hosting for your blog content but there is no custom theme and plugins availability and you can’t edit HTML. It is the top option for new bloggers. WordPress.org offers more robust functionality but it requires hosting plan and purchasing a domain name. It is the top option for more professional bloggers but the platform can host full-fledged websites from online shops to online advanced version of the traditional bingo. New bingo sites for example have used WordPress to host their bingo game scripts as well as their blogs.

Medium
Apart from the challenge of understanding blogging platform controls, one of the main challenges facing new bloggers is getting readers to their content once published. Medium does a great job at eliminating both concerns by offering a simplistic interface for blogging as well as inbuilt audience that can read your posts once published. The downside is that you don’t have any control over content published as Medium closing its doors could mean losing your blogging portfolio.

Squarespace
Squarespace is another platform that offers a healthy variety of options when it comes to customization. Interestingly, you can completely change the blog appearance without actually knowing how to code. It offers some of the post editing options you can expect to find on WordPress. However, plugin and theme support is poor. If you want these options on Squarespace, you need to have knowledge of HTML.

Weebly
This is a blogging platform that is great for businesses looking to maintain a blog on their website. The platform offers a wide range of easy-to-use features including drag and drop features for editing. It is perfect for bloggers who don’t intend to learn coding. Weebly is especially interesting for business owners as it allows hosting of website of blog and website on one domain. If you have coding skills and intend to try them out on Weebly, you will be disappointed. The platform is closed on that front as it focuses on simplicity for bloggers who are only concerned with creating and uploading content.

These are the top options you can consider as a blogger.

5 Marketing Suggestions to Benefit from Pokemon Go

Friday, August 26th, 2016

If you find people in public places walking around, chasing something while using their mobile phones like a compass, chances are, they’re searching for these little monsters called “Pokemons”. And yes, they’re playing Pokemon Go.

Just a few months after it was released, this augmented reality game has gone viral on the internet, especially on social media.

The game is not only unique for its ability to make people step out of their houses and start walking, but also because it appeals to a wider, more varied demographic. Its popularity does not come as a surprise, though, because it is indeed entertaining, and it stays true to its source material.

However, how can business owners benefit from the popularity of the cool app? Here are a few tips.

  1. Lure Them In

To catch a Pokemon, players are required to walk distances to find them. If you’re near a public place, consider dropping a lure on it to entice the Pokemon and the users hunting for them. This strategy works best if you’re near a “Pokestop” or “Gym”, so users would be encouraged by the short distance to go over and “catch ‘em all” at your establishment after spending minutes on a Pokestop or Gym.

  1. Send Back-up

Set up a wifi hotspot or battery charging place on your establishment to encourage the players to come over. Pokemon Go is quite heavy on data, thus, heavy on battery use, too. So try offering your customers the kind of reinforcements they need to keep playing the game. Also, don’t forget to ask them to check on their location on social networking sites for added online visibility.

  1. Show Them You’re One of Them

What better way to show your support to Pokemon pursuers than to show them you’re one of them? Create a marketing campaign around the game in simple or complex ways. You can also offer discounts on services or goods for players who arrive at your establishment with very rare Pokemons, and create fun posters on your establishment about which service Pokemon would avail of. The more creative you are, the more you’ll stand out.

  1. Make Use of Teams

Most players of this app pride themselves of their respective teams. To keep things exciting, encourage the players to defend their team by setting up trainer battles in your establishment. You can also hype up the challenge for teams Valor, Instinct, and Mystic by offering incentives or discounts to the winners.

  1. Encourage Them to Play the Role

Beyond the cute pocket monsters, Pokemon fans have also come to love the original anime characters that started the long-running series. Encourage your customers to play not only through catching Pokemons, but also dressing up like the original anime characters. You can create a customized cap like Ash’s or an orange wig like Misty’s hair and encourage your trainer customers to take photos of their Pokemon with them wearing the cap or the wig.

In conclusion, when creating a marketing campaign, you need to be creative yet playful at times. Most Pokemon Go players are young professionals, so make sure your marketing campaign is centered on them. In the same way that more and more businesses are trying to lure in customers through the game. But remember, try something unique, so you will stand out.

ASP vs PHP

Saturday, August 20th, 2016

When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best

ASP v. PHP
Both ASP and PHP are languages used to build Dynamic Web sites that can interact with Databases and exchange information. ASP (Active Server Pages) is from Microsoft and is used with IIS (Internet Information Server) that runs on Microsoft Servers. PHP (Personal Home Pages) is from Rasmus Lerdorf, who originally designed this parsing language which was later modified by different people. It runs on Unix and Linux servers and it also has an NT server version.

(more…)