Archive for April, 2016

Tips for writing website content

Saturday, April 30th, 2016

Online businesses need to reflect the concept that “Content is King” in the design, marketing, and writing of their web sites to truly be successful.

At Swift Media UK, we always ask these 3 questions to online business professionals to see if they really understand the concept of “Content is King.” We find that if they cannot answer these 3 questions immediately, then that gives us a clearer idea of how prepared the client is to be online.

Why should I visit your web site (without spending any money)?

The #1 reason people visit web sites is for information. Thus, if you provide information for people such as free marketing tips, a how-to section, or tips for buying your product or service, you have given a benefit for visiting your site.

The tips for buying your product or service are particularly beneficial because you are helping your potential customers make the best decision they can. It shows that you are thinking of your customers (“Let me help you make the best purchase for your budget”), not yourself (“Buy my stuff because I’m the best”).

Why should I return to your website?

People usually won’t buy from you until they visit your site 4-5 times. So you should give people a reason to return to your site. Updating product or service information, timely how-to tips, or an upgraded software demo are good reasons for people to return to your site or maybe even bookmark it.

This question also indicates web marketing savvy. Coca Cola does not show the same commercial year after year after year because people will get bored with the same commercial. Nor should anyone show the exact same web site month after month after month. A site should be updated at least every 1 to 3 months, even if the changes are minimal. (Search engines re-index/re-catalogue changed pages).

What separates you from your competition?

We expect to hear company’s unique selling proposition (USP) here and try to design or market the site based on this. We are usually amazed when people tell that they are the *best* at something but cannot back it up with customer testimonials or data. We also get many potential clients that have no unique selling proposition.

We often hear the “best customer service” and the “lowest prices” together. From our standpoint, if you want to hire a really talented customer service staff, you have to pay them well. That will affect your overhead and, thus, your prices. Also, we have found that the lowest prices rarely get the best quality.

Online businesses who can answer these questions immediately do extremely well on the web because they are giving people reasons to come and return to their sites. They show that they are willing to listen to their visitors and adapt their site to help their visitors get what they want.

CMS, Joomla

Saturday, April 30th, 2016

A web CMS is a content management system software used for managing content for the web.

The software manages content (text, graphics, links, etc.) for distribution on a web server. Usually the software provides tools where users with little or no knowledge of programming languages and markup languages (such as HTML) can create and manage content with relative ease of use. Most systems use a database to hold content, and a presentation layer displays the content to regular website visitors based on a set of templates. Management of the software is typically done through a web browser, but some systems may be modified in other ways.

A Content Management System (CMS) differs from website builders like Microsoft FrontPage or Macromedia Dreamweaver in that a CMS allows non-technical users to make changes to an existing website with little or no training. Website building tools like FrontPage and Dreamweaver require more technical knowledge and training on average. A CMS is an easy-to-use tool that gives authorized users the ability to manage a website. A CMS is a website maintenance tool rather than a website creation tool.

Let’s talk about Joomla! Content Management System now.

Joomla! is one of the most powerful Open Source Content Management Systems on the planet. It is used all over the world for everything from simple websites to complex corporate applications. Joomla! is easy to install, simple to manage, and reliable.

One of the ways people use Joomla! CMS:

* Corporate websites or portals
* Online commerce
* Small business websites
* Non-profit and organizational websites
* Government applications
* Corporate intranets and extranets
* School and church websites
* Personal or family homepages
* Community-based portals
* Magazines and newspapers
* the possibilities are limitless…

Joomla! can be used to easily manage every aspect of your website, from adding content and images to updating a product catalog or taking online reservations.

Advanced use of Joomla!

Out of the box, Joomla! does a great job of managing the content needed to make your website sing. But for many people, the true power of Joomla! lies in the application framework that makes it possible for thousands of developers around the world to create powerful add-ons and extensions. Here are just some examples of the hundreds of available extensions:

* Dynamic form builders
* Business or organizational directories
* Document management
* image and multimedia galleries
* E-commerce and shopping cart engines
* Forums and chat software
* Calendars
* Blogging software
* Directory services
* Email newsletters
* Data collection and reporting tools
* Banner advertising systems
* Subscription services
* and many, many more…

You will probably ask yourself what’s the catch?

There is no catch. Joomla! is free, open, and available to all under the GPL license.

How to Make a living as an affiliate

Saturday, April 30th, 2016

95% of all affiliates make $0 – $100 a year. I don’t know about you, but in my books, this is not a living. In this quick “How To” guide, we’ll take a look at how you can become part of the 5% who ARE making their living online. This guide does not guarantee that you’ll make a fortune, but it will point you in the right direction if you’re interested in making a living as an affiliate.

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