Archive for March, 2016

On Page SEO : The Cheat Sheet for a Perfectly Optimized Page

Monday, March 28th, 2016

I am sure you have read and heard a lot about using meta tags and maintaining a good keyword density, while searching for on-page SEO.

The truth is on-page SEO is a set of some strategies to optimize your blog posts for search engines which are not just limited to keyword density or meta tags.

You are reading this post because you are looking for those practical strategies that you can use today on your site and make it rank higher.

So, What is On-page SEO?

On-page SEO is the process of optimising your blog posts for search engines. Some of the really important practices for optimising blog content for search engines include: Proper keyword usage, keyword placement, readability, image use, page titles, URL optimization, interlinking, using outbound links and many more.

Today I will discuss the effect strategies for on-page optimisation which will increase your page rankings on search engines.

1. Begin Post Title with Keyword

When it come to optimising a post for search engines, post title are the most important thing to focus on. Starting your post title with keyword will increase the relevancy score of your post in search engines.

I know you’ve already heard about putting you targeted keywords within your title tags, but what important is the placement of keywords.

A perfectly SEO optimized blog post begins with the targeted search term or keyword, that your potential visitor enter in search engines.

2. Use SEO-Friendly URLs

Your page’s URL is very important factor in terms of SEO. Shorter and keyword rich URLs are the perfect for on-page optimization.

Avoid to use ugly looking URLs like www.perolahammar.com/p=123, or longer URLs like www.perolahammar.com/on-page-seo-is-the-best-i-love-it

According to Matt Cutts, the first 3-5 words in a URL are given more weight by Google. Brian Dean of backlinko writes, “I think that keyword-rich URLs are getting less and less important as Google gets better at figuring out relevancy using things like Hummingbird.”

But they still bold keywords in a URL in the SERPS, which makes it clear that keyword-rich URLs still carry some weight. Also, I’ve been experimenting with including ONLY my target keyword as the URL. It seems to make a small but significant difference.”

Matt Smith says, “URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.”

3. Drop Your Keyword In First 100 Words

Try to drop your keyword as early as possible. Brian Dean recommends dropping keyword within first 100 words. Here is what he wrote in his post On-Page SEO: Anatomy of a Perfectly Optimized Page;

“Your keyword should appear in the first 100-150 words of the article.This is something that you probably do naturally. But a lot of people start their posts off with a long, meandering intro…and use their keyword for the first time in middle of the post. It’s better to drop your keyword somewhere in the first 100 words or so. That helps Google understand what your page is all about.

4. Wrap Your Title Tag In H1

From on-page SEO point of view many experts suggest to wrap your post title tag in H1.

Many wordpress themes by default have this feature enabled. If this is not the case with you then you can do this manually.

5. Title Modifiers

Using modifiers in the title can quickly inform a user what to expect on a web page. Modifiers like “Best”, “2016”, “guide”, “Cheat Sheet” and “review” will trigger ranking for long tail versions of your target keyword.

6. Page Load Time

Research shows that 47% of your target audience expects your website to load in under two seconds. It means almost more than 50% of online shoppers from US don’t buy from a site which loads slowly.

MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.

So you should make your site to load at least with in 4 seconds. You can boost your site’s loading time by using CDN (Content Delivery Network), installing caching plugin and compressing your post images.

7. Intelligent Use of Multimedia

For optimizing your content for search engines you need to add beautiful images and relevant videos. Engaging images, videos and diagrams will cut down bounce rate and increase time on site, which are critical user interaction ranking factors.

8. Linkout To Authority Sites

Outbound links are said to be the most effect white-hat SEO. By linking out to related pages you will be adding a relevancy signal which will help Google to figure out your post’s topic.

While adding outbound link, always link out to authority sites having quality info. This will make Google feel your blog as hub of quality info.

9. Optimize Your Images

Images are not only visually appealing but they also break up boring chunks of text.

But you need to optimize your image for SEO as well. All the images you upload have title just like your post titles, you need to put a relevant keyword in image titles.

You can use image Alt Text for all your images and optimize them for search engines.

10. Ease Social Sharing

Using beautiful social sharing buttons will make it easy for user to share your posts on social media.

Though social signals don’t directly boost your site’s ranking but they will increase eyeballs on your content. And more eyeballs mean more links, which will eventually boost your ranking.

11. Use LSI Keywords

LSI keywords -Latent Semantic Indexing- are basically keywords that are semantically related to your primary keyword. they are not just synonym or keywords that are similar in meaning.

You can easily find LSI keywords with the help of Google. Head on to Google search and type your primary keword, at the bottom of search results you will see “Searches related to {your primary keyword}. These are the LSI kewywords or phrase closely related to your focus keyword.

For exaple if you type “On page SEO” you will get below search terms at the bottom of search results:

Searches related to on page seo

off page seo, on page seo checklist, on page seo checker, on page seo definitionon page seo toolon page seo tutorialon page seo checklist 2012on page seo grader

12. Publish Longer Post

Longer and in-depth content is more likely to rank higher in search engines. Longer Content also trigger social sharing, hence making it viral. A case study by SERPIQ.Com proves the fact that longer content significantly ranks higher in Google. Here is what they found:

 

Avoid graphical overload

Saturday, March 26th, 2016

When designing a website, it’s easy to start loading it up with graphics. While tempting, you have to resist — otherwise, you’ll end up with graphical overload.

Why is that a bad thing? Here’s why.

It Takes Too Long to Download

The first reason to cut down on graphics is that the more there are, and the larger they are, the longer it will take each of your pages to download. People are impatient when waiting for pages to download — you only have around 5 seconds before your visitor hits the Back button.

What can you do about this? Apart from using fewer pictures, you can also make sure that you resize your images in a graphics editor. This actually makes their file sizes smaller. If you just resize images by specifying a width and height in HTML or CSS, they will still be slow to download because the full file size is being used.

You should consider turning on compression in your image editor. JPEG files can often be compressed by up to 25% before there’s a noticeable difference in quality. Try different formats and compression levels to see what works.

It Gets Too Busy

If you use a site with more than 4 images on the page at once, your eyes are being pulled all over the page. They’re not sure where to focus because the page simply has too much going on.

Look at the front pages of newspapers, and notice how they lead on 1 picture. Putting 2 pictures on a front page is considered to be poor: the reader doesn’t know where to look.

That goes double for websites, where the viewable area is much smaller than a newspaper page. Even if you have more than 1 thing to say, it’s better to ‘go large’ with 1 picture and then explain the other things in text, next to or below it.

It Distracts from the Content

Users visit your site to get information, not to look at your graphics. Too many graphics will distract from your content, or, worse, force readers to search for it. Any time your graphics get in the way of people readily using your site, you’re suffering from graphical overload. And that is a bad thing.

What’s the solution? Simply decide which of all those graphics are really necessary. Remember, don’t add graphics just to look nice, each graphic must have a specific purpose.

An Exception: Photo Galleries

If the purpose of your site is photo presentation, then clearly multiple images are appropriate. However, don’t just stick up several large photographs — provide thumbnails: smaller versions of each image. If interested, the visitor can click on 1 to make it larger.

This fits more pictures on each page, and avoids wasting user download time and your bandwidth.

Keep in mind that in all web design, the images are there strictly to support the content. Even when the content is graphical.

Why Website Traffic Is Vital For Your Online Business?

Monday, March 7th, 2016

traffic

Thanks to the Internet, today hundreds of people are able to run their businesses successfully online. There are numerous websites who share space on the World Wide Web and if you want to stand out in your online business, you need a targeted traffic to survive and succeed. No website can work without enough traffic. It would not be possible for hundreds of people to know about your website unless and until you promote them.

There are certain ways in which you can promote and advertise your site. You may not instantly get results but it will certainly help you generate potential traffic. No online business can proceed without traffic and thus it is vital you make the effort to generate a large amount of viewers for your website.

Here are few easy and simple steps to follow to generate traffic for your website. The first and simple step to attract readers or users is by writing quality articles. You can write articles related to your website and advertise it. The good content will always have potential readers who will keep visiting your site frequently and will let others know about it as well. You can submit your articles to some popular article sites and provide a one way link to your website.

You can enroll your website to some well known Internet directories. Make sure your site is attractive and well designed to get acceptance from the directories and have a high chance of being viewed.

Make your website search engine optimized. Use more of key words in your articles so that it stands a high chance of being viewed on the first page of the search engine. Search engine optimized site will be pulled instantly once the key words are typed for the search and it is viewed first.

You can exchange links with non-competitive sites. You can view your links on some of the well known and frequently visited sites. This definitely helps generate ample traffic to your website. You can go in for pay per click option as well. This marketing technique helps generate numerous users. There are few who do not believe in this technique though. However, if you have good content and an attractive site, you are sure to hold the attention of the viewer. If you are into a business, try and get numbers and address of potential customers. You can mail them about your products or services and at the same time provide them with a link for your site. A well-drafted mail is sure to be read, however, it should not be too lengthy or the customer may not visit the site.

Users and viewers are the lifeline of every website. If you are not able to generate enough traffic, you lose out in the online business market. Thus create more and more users in order to succeed.