Archive for December, 2015

Usual misconceptions about search engine optimization

Tuesday, December 22nd, 2015

In the new realm of Internet marketing, visibility and search ranking are two items that one needs to be fully aware of, since enhanced visibility and good rankings make for greater clicks by web users and profits for sites that sell their products or services.

Currently, there is a lot of misinformation lingering on the Net regarding Search Engine Optimization or SEO and marketing, therefore it is imperative that customers and web users get to have some facts laid out clearly, in order to prevent tripping on a lot of errors and misconceptions. Here are some of those common misconceptions about SEO’s.

* Not Enough Link Popularity.

Some search engines make almost every attempt to qualify the results which are laid out in search results. They try to do this is by tracking the number and quality of the incoming links to a web site. A website with a huge number of incoming links from quality sites is given a higher ranking in search results with regards to SEO.

This is an important factor to consider, and is sometimes over-looked by those attempting to market web sites. SEO service providers and link services that promise to link your site to thousands of other sites are far from productive; in fact they can sometimes do more harm than good. Most search engines these days consider services like this to be spam, so-called “link farming” and often give sites with these types of links a low ranking or drop them all-together from the search results.

* Lack of Research On Effective Keywords

If you have a web site, it would be important to ask yourself “Do I know what pages in my site are generating the most interest? Do you know what terms people are searching for that would lead them to finding your site? Let’s cite an example. You own a web site that sells jelly beans, and so you spend some money on paid search advertising, and logically; you assume that the key phrase “jelly bean” is a prime candidate to target.

So, what happens after? Usually one of two things. First, the term jelly bean is such a popular search term that probably twenty million other web sites are competing for the same key phrase. Second, the term jelly bean is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime. Proper keyword research can solve these problems

* Putting Too Much Emphasis on Design, and SEO later

Most often, even experienced web designers fail to consider the results of design decisions on SEO until it’s too late. So what’s the point of spending thousands of dollars for a well “designed” web site if nobody even sees it, or clicks on it? One needs to consult with a SEO specialist early in the design process, even if your web site marketing strategy relies too much on paid search advertising. Consulting with a professional SEO expert first may expose flaws in your site’s layout.

* Splash Pages May Look Nice, But Are They That Effective?

Most often we see entry pages that instruct the user to “Enter”, which are usually decorated with a large graphic or a flash animation. The index page of a web site is the one that search engines read first, and more often than not the only readable content on this type of page is a link that says, “skip intro”. The notion is that splash pages lack indexable content, and generally contain no links and often contain a “redirect” to the real home page. Search engines generally hate redirects, for they want the real thing. It would be best to avoid splash pages unless you aren’t serious about being found by search engines.

• Relying Too Heavily On Pay Per Click

For many small and medium-sized businesses, trying to compete in the internet marketplace simply becomes overwhelming. While paid search advertising is a highly effective means of targeting an audience, organic search optimization greatly increases the chances of success for any web site. Ensure that the site you are advertising is one that people can easily locate without the assistance of a paid search advertising campaign, which sometimes could be real costly.

8 Best Online Free Backlink Checker Tools For Your Site

Thursday, December 17th, 2015

You may be searching for free backlink checker tools that’s why you’ve lading here. When we talk about SEO lot of things have changed during the past couple of years except backlinks which are still a significant factor responsible for ranking of website in search engines. Few years back sites were ranked on the basis of no of backlinks regardless of the quality they have but now in 2015 it’s all about the quality not the quantity of links pointing your site or blog.

Especially after Google Penguin update in 2014 which devalued many low quality backlinks and killed a huge no of private blogs, the quality has become the prime factor for backlinks. So, today I will be talking about free backlink checker tools that you can use to check no of links pointing your site or blog.

Need for backlink checker tools

When someone links to your site from any page or post of his/her site then it is known as backlink in internet world. Couple of years back, Backlinks were considered one of the most important factors for high page and keyword ranking, but with the passage of time Google updated it’s algorithm and induced more ranking defining parameters.

Basically there are two types of backlinks – Dofollow backlinks and no follow backlinks. Here the first one (Dofollow Backlinks) are considered to be the most important for giving ranking boost to a website or blog. So, you need to concentrate on building good quality dofollow backlinks for your site. Because this type of backlinks transfer link juice from the site or page that is linking to you. But always keep a good mix of dofollow and no follow links in order to avoid possible Google penalty.

You can check how many backlink your site has with help of online free backlink checker tools. If your site has a good no of backlinks then you page rank and Moz rank can greatly improve. Below are some free online backlinks checker tools that will help you to check all the inbound links to your site. Some of them provide detailed info about backlinks while others only give you the total number of backlinks. So, based on your need you can choose any one of them, no sign or registration need making it easier for you.

Check backlinks to your site using below backlink checker websites:

SEMRUSH:

SEMRUSH is undoubtedly the best SEO tools and they are continuously adding new features. Before discussing SEMRUSH feature, let me clear one thing it is not a free tool but you can avail 14 days free trial by using the special link given below.

This amazing SEO tool has very extensive data basis which update daily letting you know the accurate status of your backlinks. With SEMRUSH you can check TLD’s zone linking to your site, county from which you’re getting the most backlinks and you can also check your competitors’ backlinks as well. Moreover, SEMRUSH backlink comparison tool let you compare your own backlinks and have a detailed report.

On the whole we can say, SEMRUSH is the best tool that you should use as backlink checker for your site. Use special link and try SEMRUSH for free for 14 days. You can cancel anytime within the 14-day period without being charged a single penny.

AHrefs:

AHresfs is worth mentioning SEO tool that is actually paid one but you can alway register for free account and have compete backlinks analysis plus an anchor text analysis for your site. You will be getting very well detailed info about your backlinks and watch how links to your site are increasing or decreasing. with time. This can be a lifesaving tool for you if you are hit by negative SEO following the Google’s Penguin Algorithm update because it lets you get all the link details including percentage breakdown of anchor text pointing to your website.

Analyze Backlinks:

This backlink checker tool has a straightforward and easy to use interface. The process is simple; it provides an analysis on the backlinks for the website and also provides options such as not repeating backlinks coming from the same domain. You can also use other options such as filtering backlink search for anchor text, homepage links, outbound links and many others. The Analyze Backlink is highly intuitive to use as you can choose the kind of backlink check you want to run on your website.

OpenLinkProfiler:

OpenLinkProfiler is best completely free option available for checking backlinks for a site. It’s among the latest additions to free backlink checker tools during the current year. It helps you check the most recent backlinks (freshest) plus all other backlinks. It lets you export 1000 of the freshest backlinks in .csv format as well.

BuzzSumo:

BuzzSumo is one of top tools for content marketing, and it comes with a free version as well as a pro version. The pro version now has an added feature that allows you to check backlinks to your domain/page. It also lets you export existing links into .csv or Excel format.

BackLinkWatch:

BacklinkWatch is one of the most popular tools for checking the backlinks of your site or blog. One thing that against them is use of pop-up, though can be closed with the single click, but they may you and many other users off. Howevere, BacklinkWatch provides you with all the details of the backlinks of your site.

Open Site Explorer:

Open Site Explorer is favorite online backlink checker tool of many bloggers. It is especially best for backlinks comparison of two or more domains. This tool works best when you have a paid account of SEOMOZ, however, a free version is good enough to get you started checking the backlinks of your site and the sites of your competitors.

Link Diagnosis:

Link Diagnosis present you with several options while checking backlinks for your site. Either you need a detailed report/optimization, or you want to check backlinks for a single page/entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features. Note: Diagnosis works best with Firefox.

How To Enable Gzip Compression In WordPress Site/Blog

Saturday, December 12th, 2015

There are no of benefits associated with Gzip compression in WordPress and you are reading this because you too looking for a way to enable Gzip Compression to your WordPress site. Firstly, we will talk about some major benefits of Gzip compression, once enabled it significantly reduces size of HTML files, JavaScripts, CSS stylesheets and XML files.

Gzip Compression in WordPress has been reported to reduce 60 % 80% size of a site. This means you can easily reduce your page size up to 80% which will reduce loading time of your site to a great extent.  And you might already know Google says loading time of site or blog is one of the ranking factors they consider while fetching search results. So, all this suggests a fast loading site is more likely to rank higher in Google and other search engines as well.

How Gzip Compression Works? It reduces volume of data sent by server to web browser by compressing page size and this will eventually reduce Sever response time. All this will result in a fast loading site which will rank higher in search engines and receive more traffic, more sales and eventually will make more money.

Benefits of Gzip Compression in WordPress

Below is a quick review of benefits that you get by activating Gzip Compression in you WordPress blog/site.

  1. Google and Other Search engines prefer your site in search results
  2. You hosting Server will no longer receive large server requests
  3. 1000 KB page size will reduced to 100KB

3 Ways To Enable Gzip Compression In WordPress

Today most of the bloggers and webmaster are already using Gzip Compression for their websites/blogs. For those who haven’t yet enable this compression in WordPress site I will sharing some ways to enable Gzip in WordPress site. Below are 3 ways to enable Gzip in WordPress, I will try to make it short and to the point, so keeping reading.

# 1: Enable Gzip Compression via .htaccess

If you don’t like to use plugin then you can enable Gzip via .htaccess file. All you need it copy and paste the below give code to you .htaccess file.

………………………………………………………………………………………………………………………………………………………………………………………………………………

# compress text, html, javascript, css, xml:
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript
AddType x-font/otf .otf
AddType x-font/ttf .ttf
AddType x-font/eot .eot
AddType x-font/woff .woff
AddType image/x-icon .ico
AddType image/png .png

...............................................................................................................................

Note: If you have latest version of WordPress SEO by Yoast then you can easily access and edit .htaccess file from your Dashboard, go to SEO > Tools > File editor. Here you will be able to easily add the above given code to bottom of you .htaccess file directly from WordPress dashboard.

# 2: Enable Gzip using WordPress plugin W3 Total Cache

W3 Total Cache plugin is perhaps most popular caching plugin for WordPress sites which comes with a plethora of configuration and plays great role in supercharging performance of a WordPress website. If you are not already using this free plugin then first install and activate it because also lets you enable Gzip Compression in WordPress. Once installed and activated, from your dashboard go to Performance > Browser Cache and check the options as shown below:

#3: Gzip With WP HTTP Compression Plugin

You can also Gziping in WordPress with the help of WP HTTP Compression Plugin which lets you output your blog pages in Gzip compression format. This type of compression (HTTP) will cause a 60-80% reduction in page’s size. All you need is to download, install and activate WP HTTP Compression, this plugin works automatically, there is not settings page for it.