Archive for December, 2014

What’s New in WordPress 4.1 ‘Dinah’

Monday, December 29th, 2014

The much hyped about WordPress version was released some time back, and after spending a reasonable amount of time using it, I decided to write a review.

This new version of WordPress has a lot to add to its list. Named after a famous Jazz Singer, Dinah Washington, WordPress 4.1 is fondly called ‘Dinah’.

The main feature of this version of WordPress is the fact that it helps bloggers/writers to focus on writing. I felt this was true, because when creating a new post, the font size was legible and much easier to type rather than the previous version of WordPress, irrespective of the theme used. The ‘distraction-free writing mode’ also adds to this. Though this was only available for WordPress.com previously, WordPress 4.1 has brought this to self-hosted blogs as well, and that is some really great news.

There are also a lot of new features apart from enhanced writing activity. This includes a new 2015 Theme, which is responsive and fits all gadgets. Also, the new WordPress 4.1 version supports over 40 languages, thereby having a much better international reach than the previous one.

There is also a ‘log out everywhere’ option, where you can log out of your dashboard from all devices with just a single click. There are also two more features that include Vine Embeds and Plugin recommendations.

Apart from all this, WordPress 4.1 has increased support for complex queries, and improvements to inline code documentation. This will turn out to be a huge support for all WordPress developers. Though there are not too many things in WordPress 4.1, these little things will help make a big difference.

WordPress has always been a great platform for bloggers and businesses internationally, and it is growing without doubt. The number of WordPress users has been on the increase in recent years and with this new update, I believe that there will be a greater number of WordPress users in the forthcoming year.

Looking To Use Facebook For Marketing? Check Out These Tips!

Sunday, December 28th, 2014

Create custom tabs on your business Facebook page. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have a store, you can create a tab just for that.

Before you do anything else, you must build your audience. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, conversion rates skyrocket.

Interact with your existing audience. A shocking number of people fight to get new likes instead of catering to their current fans. If you want to do well with Facebook marketing you are going to have to respect your audience. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook is an important marketing tool that deserves a true effort. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Make sure to allocate actual resources if you want to maximize results.

As in all forms of business marketing, it is essential to know your target audience well when it comes to Facebook. If you want content that doesn’t attract those your products are meant for, you’re not going to be able to raise sales.

Add a photograph to each of your Facebook posts. Relating to your customer base is job number one in marketing, and nothing relates to customers like photographs. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.

Give yourself goals to use with your Facebook business page. Set goals for both sales and customers. When your goals aren’t met, tweak your strategies.

Marketing campaigns aren’t instant successes, so make sure your campaign has time to mature. Marketing campaigns usually take a bit of time to show signs of success. The key to better business is to get more followers, compel them to remain and to give them valuable information. When you do, over time you’ll see great rewards.

You can’t accomplish a successful Facebook campaign in a few minutes every day. Facebook is a massive platform unto itself. The competition there is fierce. You will not be the only one in your industry using Facebook so it is important that you put in effort if you wish to succeed.

Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. You need to use it for your own benefit today. Take to heart all the Facebook marketing tips below so that you can really succeed.

Get Helpful Tips About Facebook Marketing That Are Simple To Understand

Sunday, December 28th, 2014

Custom tabs need to be used when creating a Facebook marketing page. They let you get information together in an easily readable format. For instance, if you have contests, you can create a contest tab with information about them.

In order to make the most of your marketing efforts, build a fan base that is solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Your conversion rate will climb quickly after you have gained several thousand fans.

Your current customers need to be your main focus. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For powerful Facebook marketing, you need an audience that feels respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

Use real resources when marketing on Facebook. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. To completely utilize Facebook, real resources are essential.

It is crucial in marketing to understand your target audience. Your subscribers will lose interest in your campaign if you share content not adapted to your target audience.

Pictures automatically generate interest in your Facebook updates. Relating to your customer base is job number one in marketing, and nothing relates to customers like photographs. There are plenty of possible photo subjects, including your products, your employees and objects that are relevant to your field. These pictures augment the message and increase its impact.

What are your goals? You could, for instance, plan on using this platform to launch a new product, reach out to a certain number of customers or generate some sales. If your goals are not met, look for strategies better suited for use with social media.

You cannot be impatient when it comes to marketing on Facebook. Marketing is a long process that takes some time. The more followers that you get, the better chance you will have to succeed. Your efforts will eventually be rewarded.

Marketing on Facebook is going to take more than a few minutes everyday. It’s a huge undertaking. There is quite a bit of competition out there already. For you to be able to compete in the Facebook arena, you will have to commit serious time and effort to get the results you desire.

As you can probably see now, it’s not terribly difficult to work with Facebook to get people interested in a product or service. Always remember that it is not something that happens overnight. Use the above tips and remember to be patient.