As a species we tend to be very impressed by the use of sophisticated language and proper jargon. The more a web design team can sound professional in their description of services the more likely you are to be drawn to them. Of course, there is a huge difference between looking up the right language and being able to apply it.
The competition among web design firms has many of the newer, lesser known teams trying to out “talk” the larger firms. The websites are littered with jargon that sounds good but does not mean much unless you happen to know what the jargon means. When you’re selecting a firm it is easy to be taken with a website that sounds as though they have an arsenal of techniques to choose from when in reality they have simply paid a good writer to look up and include as many industry related words as possible.
What you are really looking for is the layout, design, and intuitive possibilities of any designer. The proof is always in the way the websites they create work. Lots of colorful language can not make up for a website that doesn’t flow nor has very little transition. Creatively using industry jargon is not proof that their team understands how to optimize a website for search engines. These are vital points that can make a business better. They should never be overlooked.
You certainly want to avoid using a team that doesn’t use the language properly or doesn’t seem to understand that a functional, user friendly site is the end goal. There are many ways to select a design firm for your project. If you find that language is important to you, have the language followed up with visual evidence. Ask to see some of their latest work, request
references, and verify statements.
Not that long ago a new team was passing around a website they claimed to have done themselves. Many of the potential clients thought the site was visually appealing but did not like that it lacked flow and wasn’t well transitioned into simple user friendly applications. Of course, there was a single savvy potential client that noticed the Intuit caption at the bottom
of the site. Verifying reference sites is an imperative part of validating the statements and claims by the designer.
Impressive use of language can draw you to fraudulent sites just as easily. If you do not verify statements and are willing to settle on a deposit based solely on language you may be in for a big surprise. There are numerous sites that are charging exorbitant fees and are then simply cloning one website over and over again. They change a few words and try to make it
niche friendly but the quality is obviously a quick cut and paste job.
Avoiding this sort of situation is imperative not just for your financial health but for your business’ health. You never want anyone to stumble across a poorly made site that was slapped up on the internet and tagged with your business and name. It simply doesn’t make you look any better.
There should be a certain amount of suspicion when you are looking for the web designer for your site. This is a quality that will help you steer clear of hoaxes, under developed businesses, and fraudulent businesses. No matter how great the text may sound when it is blasted with the proper jargon, you still always want to verify professionalism before
moving forward. Your business and your website are just too important to allow it to fall into amateur hands.
