Archive for April, 2011

The Implementation of Rich Internet Applications

Friday, April 22nd, 2011

When you’re building a website you most definitely want applications to enhance the user experience. However, there are definite differences between traditional applications and rich internet applications. The main difference is that rich internet applications will provide users with a much friendlier interface and a faster, cleaner response. The user interacting with the interface will be able to have more relevant experiences in a faster and more complete way.

This happens because the information is sent differently. Traditional interfaces are able to send large, unnecessary chunks of data all at once. This creates problems for the user in either time or relevance. A central server plucks out the block of information and sends it along, creating a gap in the interaction and the feedback, thereby limiting what the user can actually accomplish with the application.

Alternatively, rich internet applications are faster and, in a sense, lighter. This is because the information is pieced together in simultaneous impulses creating a much friendlier interface. This allows the user to react, interact, and respond to the application with ease.

The continuous updating by traditional interfaces take time, while the internet rich applications only update the smaller, more critical changes in information, making the speed of reaction much faster. This makes users happier and more likely to engage with the application for a much longer period of time. With today’s rate of internet transactions, users don’t want to be slowed down or have applications that are clumsy or bulky and incomplete.

There are a variety of rich internet applications that can be used for creating interfaces that are user friendly. The most popular of these is Adobe Flex, which can hold a host of information that is not sent from a central location but actually is hosted on the user’s browser, making it easier for the user to access. On top of that, the design was based on the flash technology that is vital for the use of the various media available through online interaction. That means more users already have the plug in and the ease of use is simple.

The greatest difficulty that Microsoft Silverlight rich internet applications run into is that the user must stop what they are doing in order to download the plug in. Unlike the flash technology, the user is unlikely to already have the proper plug-in and, thus, Microsoft is having some difficulty catching up in the popularity race.

Because users like the interaction to be quick, sweet, and ready to roll, it would be difficult for Microsoft to counter this problem with any solution other than revamping their technology and holding the Silverlight to the same standard of interactivity. Could it happen? Naturally, it could. Yet, the chance of a complete overhaul of the interactive application software just isn’t likely. Thus, most websites are hitting rich internet applications with Flex. 

There is a third contender on the market, and it is not yet clear how the market is going to respond at this time. Because of its use with the giants of the internet (including Google) AJAX is headed for the secondary position. A developer that is using AJAX is going to be likely to create applications that are akin to “thick client applications” straight from the web page, meaning that the entire process can happen from the user’s end rather than hosting online.

There are several prospects that are making rich internet applications look like they are fast becoming a necessity in the world of internet interaction. Whether you are in the business of entertaining, educating, or marketing, the applications that are faster and leaner tend to receive a great deal more attention from the users than those that require additional plug-ins and need to be hosted online. The trend is heading heavily toward improving applications for all websites and thus the users will be able to manage their desire for interfaces that make sense with a simple mouse click.

Increasing Consumer Response to Your Website

Monday, April 4th, 2011

When you have a website built, you consider many aspects of marketing. You consider the SEO integration, as well as the visual appeal, among other things. Yet, one of the single greatest concepts that will be perpetually overlooked by marketers is building a website that actually builds trust in the eyes of the public.

Trust is a key factor when dealing with aspects of marketing. There are simply too many scams online that can literally ruin a consumer’s faith in online marketplaces. Building trust isn’t just about asking people to trust you with their information. It’s trusting that once they pay for a product or service they will get it. It’s also trusting that once they enter their credit card information or Pay Pal account information, that it will be safe and sound.  It’s believing that the advice you offer on your website about your niche is worth their trust. Without trust, there is no purchase. Without a purchase, there is no profit.

One of the main elements that build trust when developing a website is achieving a sense of legitimacy. If you’re just getting started you might think that this is a very difficult task, but it’s not.  Legitimacy is not necessarily about your reputation.  It is about providing a legitimate product or service in exchange for a reasonable price.  If you have noticed, many of the companies that end up getting overhauled for reasons of illegitimacy (Enron for example) had a great reputation but lost their good intentions along the way.  If your intentions are good and honest, allow that to come through so that the average consumer can see it. You don’t need to lie or make up things that simply aren’t the case, like forging testimonials. You can develop trust by using phrases and words that offer legitimacy throughout your site.

Give honest advice.  Don’t try to play yourself up as something you’re not or make it seem like the products or services that you offer are so superior that all other businesses doing the same things are shutting down.  Keep it real and honest and consumers will respect that.  Marketing isn’t just about catching the consumer’s eye.  It is also about convincing them that you are fair and honest.  Nobility is only noble when it’s real.

Being stable is also important to your potential clients. Without stability, the consumer will see that you have nothing to offer them beyond the moment. You’re trying to build trust so it’s not always a good idea to infer the newness of a site or business if it’s not necessary.  How many consumers are likely to trust a website that openly admits it’s been around for less than a month?  That doesn’t look very stable.  Don’t lie and make up a ten year history that you don’t have. At the same time, only offer a launch date if it’s necessary.

You have to carry the trust over into other aspects of marketing as well. While the website is ultimately the key to developing trust, it doesn’t stop there.  Articles that are used for marketing should have elements of trustworthiness built right into them.  You should be able to look over the completed product and find areas that are devoted to increasing the rate of trust among users.  You should be able to do the same with your marketing efforts.

With so many new marketers trying to emerge as the next great business, the ability to provide the consumer with a good deal of trust will go a long way when it comes to providing a good basic service to your clients. Those websites that forego the trust factor are not going to be able to do as well in the market. Be selective.  Don’t throw words around that have no meaning for your business.  Don’t provide your visitors with a particularly gaudy website.  And be sure you implement the foundation of trust in everything you do.  If you don’t follow through and deliver on these promises, be prepared to lose consumers to another website that will.