Archive for July, 2010

Custom Websites Are Cost Effective

Sunday, July 25th, 2010

Focusing on a custom website design to target the audience, is cost effective, and will generate revenue for your businesses. The designs of professional websites have been tested for numerous years to help increase the web traffic with means such as Pay-Per-Click (PPC) and sponsored links from the major search engines.

In 2006, Google lead the search engines with 49.2% of the sponsored links, Yahoo had 23.8%, and MSN had 9.6%. These major search engines knew in 2006 the importance of partnership with the websites to generate revenue and internet exposure using PPC techniques.

The business owner bids on the certain key words or phrases the internet users insert for searches. The bids give a placement on the search engine results pages and increase the exposure to internet users. The business owners are only charged when the users click on the advertisement that links to the business webpage.

Although a user clicks on the link to a webpage, it does not guarantee a sale so having a custom website design to capture the interest of the users is crucial for potential business using PPC advertising.

The well designed site needs to be clear and concise with interesting facts to entice the visitors to view the site and place an order for the products or services. This method includes an enticing “call to action” on the pages of the website directing the visitor to the shopping area.

The custom design will have other hidden features for the business owner. They must be able to monitor and track the clicks on the site as well as the customer inquiries and sales. The specifically designed site should provide detailed reports on all the visitors and the actions taken on the various web pages.

Using the PPC advertising allows business owners to target geographical areas with a flexible budget for the results and goals of the business. This addition to any site will help increase the profits and create a custom website design with SEO high performance.

Correct Planning – Will Guarantee Effective Results

Tuesday, July 20th, 2010

Website design can be a complex task if the designer is unfamiliar with development and design. Sure, there are templates from numerous companies that help design the site yet the limited templates lead to the sites appearing the same without any personalization for the business. This leads many to have a custom website design to stand out in a crowd compared to the options of blending in.

Therefore, you want to have a custom design for your website. You need to take the time to focus on the main goals of the site other than making money. You need to know or have an idea of what you want your site to look like. Include the visual effects, photos, videos, type font, colors used for the words, and background, and how you want to appear to your potential customers.

Think about the type of business you are representing. You can get some ideas from other competitors to see what they use on their websites and how it appears to the internet users. Think about how the site appears to you and how you can negotiate the site and pages. This will give you a basic idea of how you want to create your site.

Focus on the design to create a customized website. You will want to include photos of the business, building, and management personnel for a personalized touch to the site. This puts a face to the business and is appealing to internet users. They are so used to seeing only a business name but not the individuals behind the scenes.

Have a personal note or statement from the CEO, President, or Owner of the business to the visitor. This personal touch expresses the appreciation for the individual’s time to review the site. It helps to generate a trust and confidence that the visitor is more than a number to the business.

Content Is King

Thursday, July 15th, 2010

The development of a website means the difference of a profitable site and one that fails to achieve the goals of the site owner. There are many methods used to produce the goals of the site owner. The newest and widest used developmental tool used to interact and attract users is blogging.

This method is not the old fashion means of keeping an online journal. It is currently the means of communications that has evolved into an effective business tool for all sized companies that want to know how customers view their business operations and products.

It is important to understand the means of using blogging for business enterprises. It is a highly effective means to attract new customers when they use the internet to seek same types of services and products.

To begin blogging, you need to have a business website with the application added. One of the most popular and widely used applications is called WordPress that is easily added and adapted to any website. The features of this application make the blogging experience simple and easy for all users.

When you have the application added to your site, start writing professional content that your readers will find interesting. Keep the information honest and real without any type of misleading content that shows the writer’s personality and style. Blogging is designed to create a one-on-one relationship with potential customers so let yourself shine with each addition to the blog site.

There are not any rules of blogging other than proper grammar and spelling. Focus on the target audience to help them feel more comfortable and willing to respond to the blog and other posts. Think about the content a potential customer would like to read and use that as the basis of the blog.

After creating the blog, read the posts and comments on other blogs within the shared industry. When you participate in other sites, you have the ability to reach out and leave your thoughts as well as your blog site web address to attract more traffic to your site.

Leave interesting comments that will gain the interest of readers who will then visit your site to see what you have to personally offer them. Use links to your site with all of your posts for the readers to have fast and easy access to your site. This interaction will lead to further profits and traffic to your site.