Archive for July, 2006

Critical Web Design Rules

Sunday, July 30th, 2006

Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people and the search engines will come.

When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines – and successful.

Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don’t read every word of a page – in fact, they only scan pages to find what they want.

Break up Your Content
Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.

Color and Fonts
To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Things to avoid with content color:

  • Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.
  • Avoid using an image behind your text.
  • Avoid using bright text colors on bright backgrounds.

Standard Compliant Browser for Development
When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!

Keywords in Content
Of course, when writing content, not only should it be formatted to be readable, but it must also be consumable by not only people, but by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your site in your content. Be sure to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% – but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.

Successful Internet Marketing: Advice You Should Follow

Saturday, July 29th, 2006

Make sure that neither you or any internet marketing partners take unfair advantage during this process. This can irritate potential customers. In a worst case scenario, cookie stuffing can spread a nasty virus and lose you your whole customer base.

A hot tip for those new to online marketing promotions is to locate an affiliate company that keeps releasing new products. Join a reliable company that has multiple products for great repeated business. Avoid products that seem like fads.

For maximum profitability when it comes to web/internet marketing programs, utilize Google Ads or other paid advertising methods. You’ll increase your web traffic and potential buyers by attracting them with a keyword.

It is not common to see lifetime commissions in the field of affiliate promotion. There are some great companies that still offer this perk, so still put some time into looking for it. The typical affiliate contract specifies that the affiliate will receive a certain amount of money for every sale referred through his affiliate link. If the referred customer doesn’t buy anything within a certain, fixed period of time, the commission offer usually expires. That is the reason why they are such a valuable find.

Do not depend on just a few affiliates to keep going. Be sure to diversify the vendors you contract with, as well as the products that you offer. When you have a diversified affiliate marketing portfolio, you will be safe from going under if something happens to one of your affiliates. If you feel you can handle more products, feel free to put more up!

Be honest with your readers to be a successful affiliate marketer. To develop this trusting base of readers, be straight with them. Dishonesty never pays off. Your readers might even decide to bypass the link entirely, just because they don’t want a dishonest person to receive a referral credit.

Offering prizes and contests on your site is a great online marketing technique. Visitors who are interested in your contest will return to the site regularly and may also tell others to visit the website as well.

Share ideas, learn the latest techniques, and find answers to all of your questions by becoming a member of an online community designed especially for affiliate marketers. There are a lot of resources available through online forums and communities that will help you find programs, code, and graphics. They also offer advice that can help a new affiliate marketer get started.

Don’t grow your affiliate marketing program too much in those critical first few months. This will give you the best chance of early success, learning as you go along. Gaining some experience will give you the confidence you need to take on the niches with more competition.

Use the tips in this article to help you with your affiliate marketing endeavors. Since these techniques have been tested by many others, internet marketing are sure to help you out.

The Benefits Of Working With Internet Promotion On Social Media

Saturday, July 29th, 2006

Affiliate marketing is an ever-changing field, so you will continually need to research latest techniques and take the job seriously to succeed. A mentor is an invaluable resource. People who know how to effectively market on the Internet promotion often provide free tips or online tutorials for a nominal fee. Stick to a system you pick for a period of time. Remember that it may be slow to start, but it is worth your effort and time.

A good strategy is to know what your competitors are doing. Make the effort to look at the websites and social networking accounts belonging to your competition. This also can give you an idea of how much traffic they receive so you can compare your site to theirs.

Your online marketing venture won’t work on luck alone; you need to have persistence and dedication too. No one ever got rich in their own business from luck. Do you believe that Coca Cola just happened to run into some good luck with their soda drink idea? No way! They put in lots of time and effort to advertise their product.

Marketing online is like other markets in some ways; however, in other ways, it is very different. For example, title tags may cease to be the focus of search engines. If something like this occurs, then you will need to place more resources into other aspects of SEO, or other internet promotion techniques.

Getting Google to list your website is essential for your internet promotion/marketing success. Although there are other search engines, Google is hands down the most-used engine out there. A failure to advertise with Google might just mean your business will fail. Being listed on Google will help your business succeed.

To bolster the credibility of your web business, you should try to land interviews with authorities within your niche who are well respected. You could write down these interviews or make videos and podcasts. Your interview will boost readership of your website, improve your reputation as someone in the know and give you more incoming traffic.

If you are using emails regularly then always strive to include useful links and information, instead of sending the same type of email over and over. Emails that are always the same are the ones that are most often ignored. Create variety in your emails to gain attention.

The article above shows you how important it is to give your online marketing all of you effort. These tips will point you down the proper path to making money with your online marketing. Use the advice you’ve just been given to take your business to the next level with Internet Promotion.